The only constant in the media and marketing industry is change. To stay ahead, marketers need personalized, predictive and privacy-forward strategies that build brand loyalty and strengthen consumer connections.
Nothing else impacts every person and business on the planet as consistently as weather. With a weather strategy from The Weather Company, you can tap into unparalleled influence on consumer emotion, decisions and habits to drive your marketing.
The Weather Company brings together weather data from The Weather Channel, the world’s most accurate forecaster overall and trusted AI from IBM to create solutions that help marketers uncover new audience insights, tailor customer experiences and exceed media objectives.¹ Activate these solutions anywhere across the open web, or on our owned and operated digital media properties.
Use weather and AI to anticipate consumer behavior, drive action, and deliver ads when and where it matters most.
Use real-time data signals and AI to predict and assemble the optimal combination of copy and creative to drive engagement and conversion.
Connect with consumers via 1:1, AI-driven creative engagements nearly anywhere in the digital ecosystem.
See how marketers are leveraging weather data and AI to drive brand growth.
1 ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2022, https://forecastwatch.com/wp-content/uploads/Global_and_Regional_Weather_Forecast_Accuracy_Overview_2017-2022.pdf (link resides outside ibm.com), commissioned by IBM.