The Weather Company Advertising
What's your weather strategy?
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Weather: The Original Influencer

The only constant in the media and marketing industry is change. To stay ahead, marketers need personalized, predictive and privacy-forward strategies that build brand loyalty and strengthen consumer connections.

Nothing else impacts every person and business on the planet as consistently as weather. With a weather strategy from The Weather Company, you can tap into unparalleled influence on consumer emotion, decisions and habits to drive your marketing.

The Weather Company brings together weather data from The Weather Channel, the world’s most accurate forecaster overall and trusted AI from IBM to create solutions that help marketers uncover new audience insights, tailor customer experiences and exceed media objectives.¹ Activate these solutions anywhere across the open web, or on our owned and operated digital media properties.

Products Explore weather data, insights, and advertising offerings. Weather Targeting

Use weather and AI to anticipate consumer behavior, drive action, and deliver ads when and where it matters most.

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Advertising Accelerator

Use real-time data signals and AI to predict and assemble the optimal combination of copy and creative to drive engagement and conversion.

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Connect with consumers via 1:1, AI-driven creative engagements nearly anywhere in the digital ecosystem.

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Learn more about The Weather Company.

Winter is nearly here: Learn three weather strategies to keep your brand hot Read more
e.l.f.’s Glow Storm Campaign Delivers Thunderous Results

The cosmetics brand drove viral buzz by using weather-driven creative to position its products as reliable in any condition.

Ask the expert

A meteorologist answers frosty questions about the winter forecast.

EV Consumer Insights

What can weather tell you about electric vehicle buyers? A lot!

Case studies

See how marketers are leveraging weather data and AI to drive brand growth.


The luxury car manufacturer increases ad performance by 118% with dynamic creative optimization.

Viiv Healthcare

ViiV Healthcare increases awareness of its Dovato drug regimen and increases click-through rates by 40% with The Weather Company Advertising Accelerator.

LL Bean

IBM Watson Advertising Accelerator delivers personalized, high-performing creative at scale.

Take the next step

Ready to create your weather strategy?

Let's talk Read the seasonal influencer

ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2022, (link resides outside, commissioned by IBM.