The only constant in the media and marketing industry is change. To stay ahead, marketers need personalized, predictive and privacy-forward strategies that build brand loyalty and strengthen consumer connections.
Nothing else impacts every person and business on the planet as consistently as weather. With a weather strategy from The Weather Company, you can tap into unparalleled influence on consumer emotion, decisions and habits to drive your marketing.
The Weather Company brings together weather data from The Weather Channel, the world’s most accurate forecaster overall and trusted AI from IBM to create solutions that help marketers uncover new audience insights, tailor customer experiences and exceed media objectives.¹ Activate these solutions anywhere across the open web, or on our owned and operated digital media properties.
The cosmetics brand drove viral buzz by using weather-driven creative to position its products as reliable in any condition.
A meteorologist answers frosty questions about the winter forecast.
What can weather tell you about electric vehicle buyers? A lot!
See how marketers are leveraging weather data and AI to drive brand growth.
The luxury car manufacturer increases ad performance by 118% with dynamic creative optimization.
ViiV Healthcare increases awareness of its Dovato drug regimen and increases click-through rates by 40% with The Weather Company Advertising Accelerator.
IBM Watson Advertising Accelerator delivers personalized, high-performing creative at scale.
Footnotes
1 ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2022, https://forecastwatch.com/wp-content/uploads/Global_and_Regional_Weather_Forecast_Accuracy_Overview_2017-2022.pdf (link resides outside ibm.com), commissioned by IBM.