Transform the retail experience with AI that elevates your people, your customers and your operations
Overview
Transform the retail experience with AI
Retail is evolving quickly—integrating AI and demonstrating true return on that investment is critical to staying competitive. With generative AI and automation retail solutions that can connect your data and AI agents across the business, retailers deliver more effortless customer service, strengthen supply chain resilience and boost workforce productivity.
IBM helps retailers scale these capabilities so every part of your business operates smarter, faster and with greater confidence.
Use cases
Use cases
Customer expectations
Customer expectations keep rising, but fragmented systems and disconnected AI tools often create friction at every touchpoint. IBM can help you connect AI agents across channels and workflows, so a customer interaction is fluid without missing a beat, reducing response times and improving self‑service experiences.
Transforming customer service with agentic AI
Customer service faces AI disruption; this guide shows how to boost ROI, fix data gaps, and apply agentic AI across workflows for growth.
Put AI to work for customer service
Agentic AI can enhance customer service across key areas, improving experiences, boosting efficiency, and optimizing team performance.
Supply chain disruption
Supply chain leaders face constant pressure from unpredictable disruptions, from demand spikes to logistics delays. With real-time visibility, predictive analytics and automated monitoring, supply chain leaders can act confidently and proactively. IBM can help companies build smarter, more resilient and more sustainable supply chains.
Put AI to work in supply chains
Guide helps CSCOs tackle supply chain challenges using generative AI to cut costs, automate workflows, and drive resilient, future‑ready operations.
Unpacking the agentic AI journey: supply chains AI agents in action
Explore the latest supply chain trends, research, and IBM’s own transformation journey. Now it’s time to see what’s next—AI in action.
Workforce transformation
Retail teams are under pressure to be more effective, yet most AI adoption hasn’t meaningfully reduced workload or helped employees work smarter. Start building real efficiencies so employees can automate repetitive tasks, access the right information instantly and focus on higher‑value work.
The CHRO's guide to AI: myths, mayhem and measurable impact
AI can transform HR, but success depends on culture, behavior change, and leadership. This guide shows how CHROs drive adoption and impact.
Put AI to work for HR and talent transformation
Guide shows how AI transforms HR by enabling higher‑value work, driving efficiency, ensuring responsible use, and guiding talent and workforce strategy.
Case studies
Proven outcomes across retail
Avid Solutions
Avid Solutions reduced the number of errors that occur in their project management processes by using IBM watsonx Orchestrate to improve employee and customer happiness. By automating repetitive workflows, the company streamlined operations, boosted efficiency, and enabled staff to focus on higher‑value work.
25%
reduction in the time it takes to onboard new customers
10%
reduction in errors caused by manual project management processes
Relevant products
Orchestrate work across your business and deploy, integrate and manage multiple AI tools.
Improve e-commerce and client experiences with real-time inventory visibility, accurate delivery dates and flexible fulfillment options, like curbside pickup and "ship from store."
Direct, manage and monitor your AI with a single solution that speeds up responsible, transparent and explainable AI.
Relevant services
Transform the front office into a connected, intelligent system driving smoother customer interactions, higher conversion and revenue growth.
Transform employee engagement through proactive, AI-powered digital experiences built on generative AI and agentic workflows.
Create the intuitive supply chain that shapes the future.
Accelerate your cloud and AI transformation with IBM’s consulting and technology services.
Resources
Trends in retail
