Transform the retail experience with AI that elevates your people, your customers and your operations
Transform the retail experience with AI
Retail is evolving quickly—integrating AI and demonstrating true return on that investment is critical to staying competitive. With generative AI and automation retail solutions that can connect your data and AI agents across the business, retailers deliver more effortless customer service, strengthen supply chain resilience and boost workforce productivity.
IBM helps retailers scale these capabilities so every part of your business operates smarter, faster and with greater confidence.
Use cases
- Customer expectations
- Supply chain disruption
- Workforce transformation
Deliver seamless customer experiences with orchestrated AI
Customer expectations keep rising, but fragmented systems and disconnected AI tools often create friction at every touchpoint. IBM can help you connect AI agents across channels and workflows, so a customer interaction is fluid without missing a beat, reducing response times and improving self‑service experiences.
Build a smarter supply chain
Supply chain leaders face constant pressure from unpredictable disruptions, from demand spikes to logistics delays. With real-time visibility, predictive analytics and automated monitoring, supply chain leaders can act confidently and proactively. IBM can help companies build smarter, more resilient and more sustainable supply chains.
Empower your people with AI that boosts productivity
Retail teams are under pressure to be more effective, yet most AI adoption hasn’t meaningfully reduced workload or helped employees work smarter. Start building real efficiencies so employees can automate repetitive tasks, access the right information instantly and focus on higher‑value work.
Products
Orchestrate work across your business and deploy, integrate and manage multiple AI tools.
Improve e-commerce and client experiences with real-time inventory visibility, accurate delivery dates and flexible fulfillment options, like curbside pickup and "ship from store."
Services
Avid Solutions reduced the number of errors that occur in their project management processes by using IBM watsonx Orchestrate to improve employee and customer happiness.
IBM HR enhances employee experience with IBM watsonx Orchestrate, transforming HR support with agentic AI.
Find out how hagebau built an integrated order management system that enabled a seamless omnichannel experience and higher customer satisfaction.
Camping World differentiates its customer experience by modernizing its call centers with the help of IBM Consulting.
Spendrups streamlines its brewing with IBM Maximo, ensuring efficient and consistent delivery of high-quality products to customers.
Trends in the retail industry
Global consumer usage of AI applications such as ChatGPT has surged 62% over the last two years, ushering in the era of agentic commerce.
Learn how gen AI can fuel compelling content for retailers. A study in partnership with Adobe and AWS.
Retailers face a pivotal two years as AI shifts from an IT experiment to a business‑wide engine for differentiation, customer engagement and real‑time decision‑making
Explore the IBM X-Force Threat Intelligence Index for the latest industry-specific cyberthreat insights.