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Data Matters

Our Data Matters hub features expert commentary on how to optimize your most valuable AI asset: your unique data.

Siloed data is wasted data. Learn to unify structured and unstructured data.

Your AI is only as good as your data. Discover how to curate and enrich it.

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People don’t use AI they don’t trust. Find out more about data and AI governance and security.

Faster ROI starts with better data management

AI at scale starts with a strong data foundation that empowers you to access, unify, govern and secure all your data—whether it’s structured or unstructured, in the cloud or on prem. After all, there’s nothing generic about your business, so why train your AI on generic data?

Case studies

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Intelligence in the Octagon

UFC and IBM partnered to balance large-scale data analysis with engaging storytelling.
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AI in the driver’s seat

On the paddock, the data flows faster than the cars themselves. Ferrari and IBM partnered on a digital fan experience that is “literally race day in your pocket.”
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Data leaders get real

There’s preparing AI-ready data in theory and there’s preparing AI-ready data in practice. Technology leaders from USAA, Microsoft, AT&T and Lockheed Martin give candid insights on how to build a data foundation that accelerates innovation.

Blogs for data leaders

What makes an AI agent helpful—or harmful?

Discover the difference
Six steps towards smarter data decisions

Plan your success
Get your data out of the dark

Trace every insight
The governance gap putting AI at risk

See what's at stake
Take the next step

Turn your AI pilots into AI at scale with high-quality, accessible and well-governed data. Discover how IBM data solutions can help your organization thrive in the age of AI.

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