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Smarter experiences start with IBM iX

IBM iX® works at the intersection of strategy, design and technology to digitally reinvent your business. We take a human-centered, outcomes-led approach to defining your digital strategy and delivering exceptional customer experiences to build your business, by design.

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Local resources, global scale

IBM iX is one of the largest digital and design consultancies in the world, with nearly 60 studios and a global network of strategists, designers, developers and data architects, with deep industry and ISV expertise.

End-to-end capabilities

IBM iX offers true end-to-end capabilities at scale, from experience strategy to the design, delivery and optimization of employee and customer experiences — harnessing the data, tools and technologies that make them possible.

World-class strategic partnerships

We work with an unrivaled ecosystem of partners such as Apple, Adobe, Salesforce, Samsung and SAP to create value and differentiation through exceptional customer experiences.


Customer experience consulting

We take a human-led approach to reinventing your businesses from the inside out. Harnessing real-time insights, automation and AI, we create experiences aligned to your brand vision to foster employee engagement and consumer loyalty.

Consulting across the customer lifecycle

We offer customer experience solution consulting and implementation spanning all domains: sales, service, marketing and commerce. We help clients define their strategy, choose the optimal platform(s) based on need and accelerate time-to-value.

E-commerce consulting

We are a platform-agnostic e-commerce services provider, delivering consulting, implementation and operations services to help clients deliver seamless omnichannel buying experiences.

Mobile app development

We create transformational mobile experiences using emerging technologies that power businesses and empower customers, fueled by partnerships with Apple and Samsung.

Customer service consulting

From contact center to field service, deliver a better experience for agents and customers while reducing costs.

Enterprise Work Management

IBM iX's work management consulting services help clients meet rising demand for experience-led transformation backed by intelligent workflows with Adobe Workfront.

Experiencing the US Open like never before

IBM partnered with the USTA to deliver all new, all virtual signature experiences for this year's US Open, designed by IBM iX and leveraging IBM Watson® and IBM Cloud®.