AUDI AG accelerates its path to new business insights
Automaker increases innovation, speed and agility
Audi A7 Sportback driving along the coast

Drivers around the world know Audi for its beautiful, high-quality premium cars—which in the past were mostly built around the internal combustion engine. Yet consumers, legislators and the company increasingly favor electric cars. How can premium car manufacturer Audi pivot to increase the share of plug-in hybrids and battery electric vehicles within its lineup?

To address these momentous market changes, Audi is focusing on electrification and hybridization but also on digitization, including cutting-edge areas such as connected cars and autonomous driving. From 2021 to 2025, the automaker plans to spend EUR 35 billion on research and development and on investments in fixed assets. It will allocate almost EUR 17 billion to future technologies in order to newly energize the brand promise of “Vorsprung durch Technik,” which translates to “progress through technology.” Audi aims to build on its stellar reputation and long experience to create innovative customer experiences that shape the new era of electric and connected premium mobility.

A representative for Audi explains: “At this period of intense and very rapid change when business models need to be adjusted and reinvented, we want to enable agile, real-time processes. As a forward-looking company, we rely on our IT services to accelerate our digital transformation. To provide the capabilities for the business to succeed, we depend on flexible systems that can handle rapid data growth, even as we modernize and harmonize our operations. We were challenged to achieve this, and at the same time reduce operational costs and increase productivity.”

Enhanced productivity


Powers more demanding business processes while using 66% fewer servers

Faster advanced analytics


Loading for advanced analytics now 100x faster than typical speeds

With IBM Power Systems, we’re building on proven technology. To maximize continuous manufacturing output, a stable platform is crucial for our business.
Driving digital transformation together

Working closely with IBM for more than ten years, Audi has experienced the benefits of robust computing platforms combined with outstanding customer service. In fact, IBM® Power® Systems servers consistently rank first in every major reliability category, according to the 2020 ITIC Global Server Hardware, Server OS Reliability Report .

“With IBM Power Systems, we’re building on proven technology,” the Audi representative says. “To maximize continuous manufacturing output, a stable platform is crucial for our business, and we maintain a focus on high availability. IBM Services has consistently shown the flexibility and willingness to go beyond the ordinary to ensure that we can modernize our IT and successfully deliver the digital transformation to business users and customers.”

Motivated by the opportunities of real-time insights, an improved user experience and new customer services, Audi’s business departments are eager to extend the boundaries of what is possible by implementing SAP® S/4HANA® software, the next-generation business suite. Audi already relies on SAP S/4HANA for financial accounting on Power Systems servers, and is working to simplify controlling, consolidation and data management with SAP S/4HANA to optimize business operations by shaking up legacy processes.

IBM Services® supports Audi in its large-scale project to transform mission-critical manufacturing logistics with SAP S/4HANA. Together with other consulting partners, IBM Services provides project management and quality assurance expertise to streamline the implementation.

“Even before we began to move to SAP S/4HANA, we have been an early adopter of SAP HANA on IBM Power Systems,” says the Audi representative. “When we started our transformation journey with SAP HANA, we teamed up with IBM and SAP to develop best practices for the IBM Power Systems platform and facilitate the certification of this solution architecture. From our first proof of concept until today, we have benefited enormously from the optimized and fine-tuned configuration of SUSE Linux Enterprise Server for SAP Applications. Using IBM Power Systems and SUSE software as a solid foundation, the move towards in-memory computing using SAP HANA has been super-smooth. The dedicated SUSE Linux Enterprise Server for SAP Applications update channel, where patches are rigorously tested by SAP before being rolled out to customers, has minimized the risk of failures and increased application availability.”


IBM Services has consistently shown the flexibility and willingness to go beyond the ordinary to ensure that we can modernize our IT and successfully deliver the digital transformation to business users and customers.

Today, IBM Services manages and runs six IBM Power System E980 servers with the latest IBM POWER9™ processors, providing Audi with top performance and room for future growth. IBM Platinum Business Partner SVA System Vertrieb Alexander provides the systems infrastructure as a service to Audi for increased flexibility. Rainer Maiwald, Senior Account Manager Automotive at SVA, comments: “In close collaboration with IBM Systems and IBM Services, we designed a tailored offering for Audi to provide maximum performance with improved cost-efficiency. This approach allows Audi to benefit from the latest IBM POWER technology innovations even more quickly, to meet dynamically changing business needs.”

Additionally, Audi has deployed IBM Power System E880, IBM Power System S824 and IBM Power System E850 servers in two data centers. Using the advanced virtualization capabilities of IBM PowerVM® technology, the company runs more than 250 SAP instances and management systems on the Power Systems platform. To meet demanding high-availability requirements, IBM Services has implemented IBM PowerHA® clusters for mission-critical SAP applications. Features such as IBM Power VM Live Partition Mobility help ensure business continuity during maintenance tasks and optimized balancing of SAP workloads across all physical servers.

SAP solutions are deeply woven into the business fabric at Audi and the wider Volkswagen Group. The company relies on a broad range of software including the SAP S/4HANA suite, the SAP HANA platform, SAP Fiori® apps, SAP ERP applications for procurement, finance, controlling, management of technical specifications and logistics, as well as SAP Business Warehouse, SAP ERP Human Capital Management, SAP E-Recruiting and SAP Process Integration. Some plants manage time-critical logistics workflows in SAP ERP, where even short interruptions can quickly lead to reduced output, squeezing the company’s profit margins and causing longer waiting times for aspiring Audi customers.

Audi innovates continuously, enhancing operations with hybrid cloud integration that enables seamless interaction between on-premises infrastructure and public cloud offerings. For example, using the cloud connector, which is part of SAP Cloud Platform Connectivity, the company supports optimized workforce management procedures with the fully cloud-based SAP SuccessFactors® solutions.

Using this highly efficient and flexible IT platform also allows Audi to provide IT services such as SAP ERP applications for finance and controlling to other brands within the Volkswagen Group. In addition, Audi operates its own custom-developed, mission-critical manufacturing management systems that ensure that highly individualized cars are built efficiently to meet precise customer specifications. These solutions run in the IBM AIX® environment on Power Systems servers, supported by IBM WebSphere® Application Server, IBM MQ and IBM Db2® software.


Streamlined processes, 66% fewer servers

Audi is building on its successful relationship with IBM and SVA, working as a team to unite two previously separate Power Systems environments under a single service contract. “As a strategic decision to streamline IT procurement and make IT management easier, we can now take advantage of consolidated managed services by IBM with additional infrastructure provided by SVA as a service based on our actual demand,” says the Audi representative. “Standardization of IT operations will unlock new synergies and increase IT efficiency further to support our digital transformation initiatives.”

The representative adds: “The unmatched scalability and flexibility of IBM Power Systems is a key benefit for us. We can dynamically adjust our resource allocations and prioritizations on the hypervisor level to ensure our applications can always meet our business needs. From my experience, IBM solutions deliver superior business agility, ensuring we have the freedom and capability to innovate, and lead the industry.


Thanks to IBM Power Systems with SUSE Linux Enterprise Server for SAP Applications, we enable and drive digital transformation using SAP S/4HANA across the whole company.

Business users are already experiencing the advantages of SAP HANA in-memory computing. For example, to provide data analytics and operational insight, Audi runs SAP Business Warehouse. The application now runs on the SAP HANA database with some 6 TB of data available for analysis, hosted on a Power Systems server with 12 TB of main memory.

“Moving our SAP Business Warehouse application from a traditional architecture to SAP HANA has reduced the database size by 50%,” says the Audi representative. “Thanks to the performance of IBM POWER9 processors together with the in-memory technology of SAP HANA, business users can access complex reports faster than ever before. By accelerating loading of operational data into our data warehouse by a factor of 100x, we can gain new insights from the latest data more rapidly and optimize decision-making at all levels.”

By moving to servers based on POWER9 processors, Audi reduced the number of physical systems for core SAP workloads, including SAP S/4HANA, by 66%. “On other platforms, we would require many more servers, processor cores and resources to provide the same, stable IT services for the business. By deploying IBM POWER9 processor-based servers together with SVA and IBM, we have cut power consumption, improved energy efficiency and enhanced sustainability for our IT operations,” says the Audi representative.

Charting the route for continuous transformation Orange Audi Q3 Sportback parked on a mountain

Audi is on track to modernize more and more business processes and applications with SAP S/4HANA. A major focus for many departments is to simplify complex workflows by adding real-time information and extending use of modern apps based on the SAP Fiori user interface, which enables intuitive working and fully mobile access. Audi, IBM and SVA continually collaborate to develop new opportunities as Audi modernizes and refreshes its IT in additional business areas and platforms.

“IBM and IBM Business Partner SVA are strategic partners for Audi, and we have been working together very efficiently for a long time,” the Audi representative says. “Thanks to IBM Power Systems with SUSE Linux Enterprise Server for SAP Applications, we can enable and drive digital transformation using SAP S/4HANA across the whole company. The number of SAP S/4HANA applications is growing rapidly, and our ability to manage this increase easily and cost-effectively clearly highlights the scalability benefits of the powerful and flexible IBM Power Systems platform.”

The Audi representative concludes, “Ultimately, SAP, IBM and SVA solutions enable us to grow further, and help us reinvent our business to create a greener, sustainable electric mobility future.”

The number of SAP S/4HANA applications is growing rapidly, and our ability to manage this increase easily and cost-effectively clearly highlights the scalability benefits of the powerful and flexible IBM Power Systems platform.
Audi and IBM/SAP logo

Audi (link resides outside of is a global manufacturer of premium cars with 17 production locations in 11 countries. Building 1.8 million cars in 2019, the company inspires customers across more than 100 markets worldwide. Founded as pioneer of automotive engineering in the 19th century, Audi is headquartered in Ingolstadt, Germany, employs over 87,000 people and achieved annual revenues of EUR 55 billion in the 2019 fiscal year.

About SVA System Vertrieb Alexander GmbH

IBM Platinum Business Partner SVA (link resides outside of is a leading system integrator based in Wiesbaden, Germany. With more than 1,700 employees across 23 offices across Germany, the company combines high quality IT offerings with in-depth experience to deliver flexible and reliable data center infrastructure solutions.

Take the next step

To learn more about the IBM solutions featured in this story, please contact your IBM representative or IBM Business Partner.

View more case studies Contact IBM SAP HANA server solutions

Whether you are considering SAP HANA or the next-generation s/4hana, IBM® Power® on-premises and cloud-based servers—built to run mission-critical applications—help accelerate your ERP and application deployments, and help maximize the impact they can have on your data management, data integration, automation and business processes.

Learn more
Services for SAP Solutions

Our SAP implementation experts equipped with years of experience help you build and deliver a strategic business transformation plan using proven methodologies to create a roadmap that capatilizes on business value, lowers costs, increases agility and improves results.

Learn more

© Copyright IBM Corporation 2022. IBM Corporation, IBM Services, New Orchard Road, Armonk, NY 10504

Produced in the United States of America, April 2022.

IBM, the IBM logo,, AIX, Db2, IBM Services, Power, POWER, POWER9, PowerHA, PowerVM, and WebSphere are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at

The registered trademark Linux® is used pursuant to a sublicense from the Linux Foundation, the exclusive licensee of Linus Torvalds, owner of the mark on a world wide basis.

This document is current as of the initial date of publication and may be changed by IBM at any time. IBM Business Partners set their own prices, which may vary. Not all offerings are available in every country in which IBM operates.

The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. It is the user’s responsibility to evaluate and verify the operation of any other products or programs with IBM products and programs. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. SUSE Linux Enterprise Server for SAP Applications is not an IBM product or offering. SUSE Linux Enterprise Server for SAP Applications is sold or licensed, as the case may be, to users under SUSE’s terms and conditions, which are provided with the product or offering. Availability, and any and all warranties, services and support for SUSE Linux Enterprise Server for SAP Applications, is the direct responsibility of, and is provided directly to users by, SUSE.

© 2021 SAP SE. All rights reserved. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice.