The US Open is a smarter business, using AI to drive fan engagement and transform its digital operations
Next stop: The US Open app
Harnessing data and AI to create the ultimate digital destination
Whether you’re taking the 7 train to Queens or watching from home, the US Open app and website serve up AI-powered insights for every kind of fan. The USTA does this by working closely with IBM to drive value from massive amounts of US Open data, using AI to transform it into features that entertain and engage more than 14 million people around the world.
A dynamic, new home screen experience, with personalized, AI-curated news and alerts about all your favorite players
An AI-powered assistant that allows fans to deeply engage in specific matches with data-driven insight and instant answers
Real-time, point-by-point projections of each player’s chances of winning, based on scores, stats, and expert opinion
AI-generated analyses within the Likelihood to Win feature, identifying the precise turning points that shift the direction and momentum of a match
Serve Quality
Using spatial tracking data and AI to understand the science of the serve
IBM has developed a new tennis metric called “serve quality,” which measures the efficiency and effectiveness of the tennis serve. The team used IBM Bob to rapidly develop an AI-powered solution that analyzes the exact x, y, and z coordinates of the ball, racquet, and joints of a player during their serve, capturing more than 21 different positions, 50 times a second. It then evaluates complex physiological movements – like knee inflexion and shoulder rotation – across eight distinct phases of a player’s serve, producing an unprecedented look into the biomechanics of modern tennis.
The smarter business advantage
Technology and expertise that drive efficiency, flexibility, and innovation
The US Open is a powerful example of what it means to create a smarter business, rapidly scaling to serve up insight to millions of fans with virtually no downtime. The seamless digital operation aggregates data from multiple sources, integrates services from dozens of providers, and applies powerful AI to drive meaningful outcomes for fans and the USTA.
IBM Confluent helps the US Open manage more than 15,000 data points generated from each point
A hybrid cloud infrastructure allows the US Open to run AI wherever its data lives
Generative and agentic AI from IBM watsonx reduce development time from weeks to hours
The automation of key IT operations helps the US Open achieve 99.999% uptime
Beyond the US Open
The same capabilities that power the US Open digital experience are transforming the digital operations of IBM clients around the world.
Dynamiq is using AI-powered legal agents to help accelerate decision-making, reduce manual work and improve compliance.
The Masters uses generative and agentic AI from watsonx to improve productivity and thrill fans with the award-winning Masters app and website.
EY is collaborating with IBM on an AI-powered solution designed to streamline global data management and automate tax compliance.
The Scuderia Ferrari HP Formula 1 racing team is tapping into the power of AI to drive fan engagement with data-driven insight.