A retail evolution is underway this holiday season

Welcome to Watson Marketing

Uncover actionable insights and deliver personalized experiences that customers want and value. Build relationships that drive engagement seamlessly across all channels. Make every touchpoint an opportunity to engage customers as individuals.

66% of CMOs

say developing deeper, richer customer experiences is their top marketing priority.

This is the moment everything changes

Watson Marketing for Digital Marketing Agencies

Watson Marketing solutions in the marketplace

Personalized Marketing

Your customers want simple and personalized experiences, no matter how they interact with you. But creating a consistent customer experience becomes more challenging by the day.

Personalized Marketing puts the power of data in the hands of the marketer, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand promise at every touchpoint.

Customer Insights

You need to know your customers as individuals if you want to deliver seamless customer experiences. Marketers have more sources of information than ever before, but can struggle to make sense of it all.

With Customer Insights, marketers can harness data across the entire customer journey, forming a complete view of your customers. You can uncover relevant insights and recommendations that get smarter with each interaction so you can drive the results you want.

Digital Experience

Organizations across industries are reexamining how they interact with their customers, employees, partners and citizens to deliver on high expectations of all digital interactions and enable a consistent, personalized experience.

Digital Experience empowers business owners to deliver engaging experiences with interactive content, targeted offers and consistent branding across channels—web, mobile web and hybrid apps—without relying on IT.

Discover the cognitive capabilities of Watson Marketing

Understand where customers are struggling and increase conversions

What if you could personalize your website for every visitor in real-time?

Identify the right audience and which customers are likely to convert.

What if weather automatically started personalized customer interactions?

What if you always had the exact content you needed at your fingertips?

Explore our Partners

IBM has assembled an impressive ecosystem of Business Partners to give you access to a wide variety of specialized and validated solutions.

Partner with us

Join the IBM Business Partner ecosystem. Take advantage of benefits that will help you promote, connect and grow your business.

See marketing solutions designed especially for the CMO