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Transform customer engagement with Watson

Outdoor experience

REI uses AI to provide customers with unprecedented outdoor experiences

Recreational Equipment, Inc. (REI), an outdoor recreation services company, uses Watson Customer Engagement to help customers find and create the experiences and products that meet their personal aspirations. Hear Rick Bingle, SVP of Supply Chain's perspective on how REI is optimizing the customer's experience using Watson.

How Watson is transforming your profession

Watson Marketing

Deepen engagement and increase conversions by capitalizing on the right data to fine-tune and personalize offers and messages at every customer touchpoint.

Watson Commerce

Gain deep insights, deliver relevant, intuitive experiences across the customer journey and optimize every omni-channel fulfillment decision.

Watson Supply Chain

Predict and mitigate disruptions and risks, enable frictionless transactions, build a better partner network and optimize inventory management and fulfillment.