Lenovo selects IBM as a partner for supply chain transformation initiative

See IDC's business value snapshot for IBM Digital Experience

Transform your marketing with Watson

Announcing Watson Assistant for Marketing, an AI-powered intelligent assistant built into Watson Campaign Automation, IBM’s AI-powered email marketing and digital marketing application

IBM introduces new AI capability to help marketers understand campaign performance

Announcing Watson Assistant for Marketing, an AI-powered intelligent assistant built into Watson Campaign Automation, IBM’s AI-powered email marketing and digital marketing application.

How Watson is transforming your profession

Watson Marketing

Deepen engagement and increase conversions by capitalizing on the right data to fine-tune and personalize offers and messages at every customer touchpoint.

Watson Commerce

Gain deep insights, deliver relevant, intuitive experiences across the customer journey and optimize every omni-channel fulfillment decision.

Watson Supply Chain

Predict and mitigate disruptions and risks, enable frictionless transactions, build a better partner network and optimize inventory management and fulfillment.