Launch sovereign digital experiences faster, with less integration complexity and greater control
Transform digital experiences without rebuilding your technology stack
Organizations racing to deliver better customer experiences and scale AI are often constrained by rigid architectures, fragmented systems and one-off integrations.
These elements are costly to maintain, difficult to change and slow to support innovation. Composable architecture offers a new approach. Reusable business capabilities that can be combined like building blocks. This approach enables teams to rapidly assemble new solutions, connect data and systems more effectively, support AI-powered experiences and respond faster to changing market demands.
IBM Experience Orchestrator is the orchestration layer that connects SaaS, cloud and legacy systems through a unified API, helping organizations put composable architecture into practice. Built on open source technology and MACH principles, it cuts integration complexity, speeds development and reduces vendor lock-in, creating a connected foundation for sovereign, omnichannel digital experiences and future innovation. Organizations retain ownership of their code while IBM manages the platform.
Connect a broad range of commerce, CMS, DXP, OMS and ERP platforms through prebuilt connectors. Give front-end teams one unified API and reduce the need for custom integration builds.
Serve multiple brands, regions and B2B or B2C audiences from one deployment. Give each audience its own configuration, commerce platform and content path with zero code duplication. Web, mobile, kiosk and tablet from one codebase.
Integrate Adobe Experience Manager and other leading CMS platforms through one content API. Deliver personalized, region-aware content and real-time notifications across channels, with no custom CMS integration work required.
Build AI-enhanced experiences, add conversational interactions, real-time personalization and intelligent product recommendations, without rebuilding your integration layer. Use IBM Experience Orchestrator’s AI runtime to connect your front end to enterprise AI in days.
Keep business logic and custom code in your own repository while IBM manages the platform layer, including new connectors, security updates and evolving AI capabilities that flow to you automatically.
Deploy on IBM Cloud®, AWS, Microsoft Azure, Red Hat® OpenShift® or other Kubernetes environments, based on your infrastructure needs. Built-in API access control, user authorization, audit logging and compliance-ready configuration support secure deployments, including in regulated industries.
Use cases
- AI experiences
- B2B growth
- Industry solutions
- Market expansion
- Omnichannel journeys
- Seamless modernization
AI-powered, personalized customer experiences
Bring AI into customer journeys across marketing, sales, commerce and service. Deliver conversational interactions, personalized content, recommendations and next best actions with existing enterprise data and systems, without rebuilding the technology behind every experience.
B2B sales and buying experiences
Create connected digital experiences that make it easier for business customers to discover, evaluate, buy and manage products and services. Support personalized content, contract pricing, account-specific experiences, procurement and multi-buyer workflows across industries, while connecting sales and commerce processes to create a more seamless buying journey.
Secure digital experiences for regulated industries
Deliver more relevant digital experiences while maintaining the security, governance and control required in highly regulated environments. Support personalized customer journeys in banking, financial services, healthcare, utilities and the public sector with built-in access control, audit logging and compliance-ready configuration.
Launch new markets and brands faster
Add a new region, language or brand to an existing deployment through configuration, without a full new build required. Reuse capabilities across regions and channels while giving teams flexibility to adapt content, offers, journeys and technology to local customer needs.
Connected customer journeys across channels
Create consistent experiences across web, mobile, social, in-store and other digital touchpoints from a shared backend. Connect content, customer data, commerce and enterprise systems from day one, so teams can launch and evolve customer journeys faster, with less time spent rebuilding integrations and infrastructure.
Modernize experiences without disrupting the business
Evolve commerce, content, CRM and other experience platforms incrementally instead of relying on disruptive rip-and-replace programs. Run existing and new technologies behind a shared orchestration layer so customer-facing teams can continue improving experiences while the underlying stack changes.
Case studies
Partnerships
Adobe
Connect Adobe Commerce and Adobe Experience Manager through prebuilt integrations. Extend existing Adobe investments, accelerate digital experience delivery and reduce the need for custom integration work.
Insights
Explore how AI-assisted shopping is reshaping customer journeys and what brands need to do to stay visible, trusted and ready to transact.
Learn how connected data, AI and orchestration help brands recognize customer intent and respond with relevant experiences in real time.
See how adaptable architecture, governance and modern infrastructure help technology leaders scale agentic AI with greater control.
Discover how connected ERP data and shared definitions create a trusted foundation for scalable AI and seamless front-to-back execution.
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