Watson Assistant

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Get smarter customer self-service, reducing costs and customer wait times


More than a chatbot image

The smarter AI assistant for business

Watson Assistant is a conversation AI platform that helps you provide customers fast, straightforward and accurate answers to their questions, across any application, device or channel. By addressing common customer inquiries, Watson Assistant reduces the cost of customer interactions, helping your agents focus on complex use cases – not repetitive responses.

Most chatbots try to mimic human interactions, frustrating customers when a misunderstanding arises. Watson Assistant is more than a chatbot. It knows when to search for an answer from a knowledge base, when to ask for clarity and when to direct users to a human. And since it can be deployed in any cloud or on-premises environment – smarter AI is finally available wherever you need it.

Why Watson Assistant?

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Improve customer experience, easily

Spend less time building and more time focused on your customer. Our out-of-the-box chat interface includes years of AI and customer service expertise, helping you make every interaction enjoyable.

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Get up and running quickly

Create dynamic customer interactions in minutes, without the need for technical experience, using an intuitive user interface. Configure channels and human-agent handoffs to leading customer care platforms with ease in minutes.

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Reduce costs and speed resolutions

Automate responses to customer inquiries with greater speed and accuracy using industry-leading natural language understanding (NLU). Achieve lower cost per conversation by continuously training your assistant to understand customer needs.

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Increase value by connecting apps and channels

Enhance your existing investments by seamlessly connecting Watson Assistant to messaging channels, voice channels (IVRs), market-leading customer service desks, or any other application across your organization.

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Ensure security, resiliency and data privacy - anywhere

Run your assistant on any cloud provider, now or in the future - whether it’s IBM, Amazon, Google or Microsoft. Maintain ownership of your data in a secure environment, whether in the cloud or on-premises.

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Digital Integrations

Connect to your customer service platforms you use every day.

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Voice Integrations

Connect to your contact center platforms you use every day.

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Get results with
Watson Assistant

95% accuracy rate

Bradesco's AI assistant answers 283,000 questions a month across 62 products, with only 5% of calls requiring further assistance.

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$5.2 million in savings

Regions Bank reduced customer care costs while improving agent productivity and average handle time by automating responses with an AI.

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1,000+ responses

Royal Bank of Scotland trained their AI assistant on 1,000 responses to over 200 queries helping customers find answers quickly and without human intervention.

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Forrester Total Economic Impact study

See how customers are achieving a 337% ROI and saving USD $23.9 million with Watson Assistant.


Download free Forrester report



Download free Forrester report