Fred is CityCool’s Omni-channel Fulfillment Director. CityCool needs to leverage inventory from stores to meet eCommerce demand during peak operations. He uses IBM Sterling Fulfillment Optimizer with Watson to view the health of his fulfillment operations in real-time.
Customers are selecting free 2-day shipping, which is causing a backlog in orders and increasing the need to expedite some shipments to meet delivery expectations.
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