People don’t buy flowers when it rains. It’s one of the many ways that what happens outside shapes in‑store behavior. With traditional processes for promotions and pricing, even retailers that understand how weather influences shoppers have trouble responding quickly with context-specific offers.
Bison Schweiz AG, a pioneer in electronic shelf labels, is going beyond repricing to enable dynamic promotions. With insights from The Weather Company, delivered on the IBM Cloud, the labels can engage customers with timely offers and help stores sell goods — like flowers — while the weather is right.