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Case study: BuzzFeed

Interactive AI helps bring top talent on board

Every month, 200 million people engage with BuzzFeed content, from viral videos of exploding watermelons to award-winning investigative journalism. And every year, thousands of people apply for jobs with the growing company. Optimizing the process of finding top talent for each role is vital to the company’s ongoing success.

Working with strategic partner Uncubed, BuzzFeed is piloting IBM Watson Candidate Assistant to help it refine its recruiting strategy. Prospective applicants can type questions about working at BuzzFeed into a chatbot, and receive real-time answers in the form of text, videos, and links to open positions.