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Case study: eZanga

How IBM Cloud helps eZanga’s advertisers reach real people and avoid click fraud

For online advertisers, web traffic fraud has become an unfortunate part of the cost of doing business. Companies end up spending money on fraudulent ad impressions instead of real user views. eZanga needed to create a cloud solution that offered speed, performance and availability. They decided on the IBM Cloud.

A provider of digital marketing and fraud detection solutions, eZanga provisioned IBM Cloud bare metal server infrastructure in Dallas, Texas, and Washington, D.C., to launch its Anura.io offering, and anticipates expanding its hosting environment to Europe and the Asia-Pacific region in the near future.

Case study: eZanga

How IBM Cloud helps eZanga’s advertisers reach real people and avoid click fraud

For online advertisers, web traffic fraud has become an unfortunate part of the cost of doing business. Companies end up spending money on fraudulent ad impressions instead of real user views. eZanga needed to create a cloud solution that offered speed, performance and availability. They decided on the IBM Cloud.

A provider of digital marketing and fraud detection solutions, eZanga provisioned IBM Cloud bare metal server infrastructure in Dallas, Texas, and Washington, D.C., to launch its Anura.io offering, and anticipates expanding its hosting environment to Europe and the Asia-Pacific region in the near future.