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Case study: Ingersoll Rand

Case study: Ingersoll Rand

Personalized marketing, enabled by Watson Campaign Automation

On a scorching day, few things feel better than stepping off a hot street into a cool building. To help its customers keep their heating, ventilation and air conditioning (HVAC) solutions running smoothly in any weather, Ingersoll Rand uses targeted email campaigns to personalize maintenance and support advice.

A digital marketing platform based on IBM Watson Campaign Automation lets management create customized marketing messages that speak to the needs and concerns of micro-segments of the company’s customer base. As a result, Ingersoll Rand is building stronger, more durable customer relationships.