GDPR marks a new era for data privacy

GDPR marks a new era for data privacy

Go beyond compliance to create competitive advantage

Discover solutions to accelerate your transformation →

Watch the video

Case study: self-service business insights

At GameStop, it’s game over for IT-led reporting

GameStop has embraced a culture of data-driven decision making for years, but what was good for business posed new challenges for IT. As users across the company requested more and different analyses, IT-led reporting became a bottleneck for everyone involved.

Self-service reporting with IBM Cognos Analytics lets everyone from C-level executives to store leaders define their own reports for faster access to the insights they need. And the IT team has 25 percent more time to focus on higher-value analysis and strategic projects.