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Case study: The Kraft Heinz Company

‘Quality is to a product what character is to a man’

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Those words, spoken by Henry Heinz some 150 years ago, still drive the Kraft Heinz Company’s passion for excellence, from its products to its operations. Seeking a way to fine-tune its customer service practices, the company turned to the IBM Garage method for help.

Working together, analytics experts and Kraft Heinz leaders developed an innovative AI-based algorithm that lets field sales teams use real-time data to predict when a customer is about to run low on favorite products. The result: a more efficient supply chain and more satisfied customers.

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