Thinkers, this is your conference

Thinkers, this is your conference

Explore the relationship between mankind and machine with inspiring speakers and hands‑on training

See why you should come to Think →

Meet the speakers and register now →

Thinkers, this is your conference

Case study: Shimmy Technologies

Can automotive design principles lead to a tug‑free bathing suit?

Anyone who ever shopped for a bathing suit knows that standard sizes are rarely an ideal fit for any individual body. Inspired by her background in industrial design, CEO Sarah Krasley wondered whether the principles used in sculpting a car’s shape could be applied to creating clothing with a perfect fit.

Shimmy Technologies worked with IBM to develop an efficient, affordable process to create custom clothing. Using technology credits provided by the IBM Global Entrepreneur program, Krasley’s solution incorporated predictive analytics, AI, 3D design and augmented reality to bring her solution to market.

Case study: Shimmy Technologies

Can automotive design principles lead to a tug‑free bathing suit?

Anyone who ever shopped for a bathing suit knows that standard sizes are rarely an ideal fit for any individual body. Inspired by her background in industrial design, CEO Sarah Krasley wondered whether the principles used in sculpting a car’s shape could be applied to creating clothing with a perfect fit.

Shimmy Technologies worked with IBM to develop an efficient, affordable process to create custom clothing. Using technology credits provided by the IBM Global Entrepreneur program, Krasley’s solution incorporated predictive analytics, AI, 3D design and augmented reality to bring her solution to market.