Unwrap your winning holiday retail strategy

This season, innovative tech and new data sources are empowering retailers like never before

Discover the tech and strategies lighting up the season →

Explore data-driven insights about holiday shoppers →

Case study of the week: LinkAiders

A new way to communicate when disaster strikes

In a hurricane, earthquake or other natural disaster, every second that relief efforts are delayed can be a life-or-death factor. So when regular communication channels and power systems are down, fatalities can go up.

Danish startup LinkAiders has found a way for disaster-relief personnel and volunteers to convey vital information even in the face of outages. Low-cost, wearable communication devices share vital information over a mesh network on a revolutionary communications and analytics platform that uses the IBM Cloud.

Case study of the week: LinkAiders

A new way to communicate when disaster strikes

In a hurricane, earthquake or other natural disaster, every second that relief efforts are delayed can be a life-or-death factor. So when regular communication channels and power systems are down, fatalities can go up.

Danish startup LinkAiders has found a way for disaster-relief personnel and volunteers to convey vital information even in the face of outages. Low-cost, wearable communication devices share vital information over a mesh network on a revolutionary communications and analytics platform that uses the IBM Cloud.