This week at IBM
Artificial intelligence joins the debate
An AI system trades compelling, unscripted arguments with human debaters in its first public event
Inside IBM
Let’s put smart to work™
Technologies like AI, cloud and blockchain have to be more than smart
See how we’re engaging new technologies to put smart to work →
Case study: Ingersoll Rand
Case study: Ingersoll Rand
Personalized marketing, enabled by Watson Campaign Automation
On a scorching day, few things feel better than stepping off a hot street into a cool building. To help its customers keep their heating, ventilation and air conditioning (HVAC) solutions running smoothly in any weather, Ingersoll Rand uses targeted email campaigns to personalize maintenance and support advice.
A digital marketing platform based on IBM Watson Campaign Automation lets management create customized marketing messages that speak to the needs and concerns of micro-segments of the company’s customer base. As a result, Ingersoll Rand is building stronger, more durable customer relationships.