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‘If This, Then That’ links the Internet of Things

A free, open platform helps users create and automate a nearly limitless variety of tasks

See how IFTTT and Watson Assistant personalize the connected world →

Plan your journey to intelligent automation

Trailblazers are using AI to move automated processes beyond basic robotics

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Goodwill uses IBM Kenexa to prepare clients for the best jobs

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Technologies

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Customer Engagement

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Case study: BuzzFeed

Interactive AI helps bring top talent on board

Every month, 200 million people engage with BuzzFeed content, from viral videos of exploding watermelons to award-winning investigative journalism. And every year, thousands of people apply for jobs with the growing company. Optimizing the process of finding top talent for each role is vital to the company’s ongoing success.

Working with strategic partner Uncubed, BuzzFeed is piloting IBM Watson Candidate Assistant to help it refine its recruiting strategy. Prospective applicants can type questions about working at BuzzFeed into a chatbot, and receive real-time answers in the form of text, videos, and links to open positions.

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Find out more about Watson Candidate Assistant →

Alex da Kid, behind the collaboration