AI-first business models are the wave of the future
Within the next year, C-suite leaders expect generative AI to impact nearly half of their organization’s current jobs
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Make marketing more personal, impactful and profitable

Generative AI is transforming how marketing organizations operate and 67% of CMOs will be deploying generative AI in the next 12 months, according to a May 2023 IBM survey. The Generative AI for Intelligent Marketing offering from IBM iX®—the experience design partner within IBM Consulting™—meets clients where they are in their transformation journey, spanning:

  1. Technology optimization, including architectural guidance, the implementation of generative AI tools and integration across the sales, service and marketing domains.
  2. Data optimization, structuring critical data, building LLMs leveraging the watsonx.ai studio and applying generative AI analytics.
  3. Experience innovation, enabling customization and consistency of brand content and experiences.
AI for business is here

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Partner with a diverse set of IBM experts to adopt breakthrough technologies and find value faster. Ideate, build, measure, iterate and scale solutions seamlessly with our robust framework of design thinking, agile and DevOps practices.  Learn more Talk to an IBM Garage expert