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Introduction

Unlocking the next wave of business value

Companies continue to invest in Salesforce at a rapid pace, however many aren’t getting the full return on that investment. This year's report has identified four key trends that offer insights into how industry leaders are unlocking the next wave of value with Salesforce.

Trend 1

Harmonize operations with cross-cloud

Group of colleagues having a discussion in modern office settingGroup of colleagues having a discussion in modern office setting

With the massive shift to remote and hybrid work environments, businesses are filtering everything they do through a virtual lens — from marketing and sales to operations and service. Businesses tapping into Salesforce’s cross-cloud capabilities have access to intelligent workflows, global partner networks and the features that provide customers with a true 360-degree experience.

85%
of customers surveyed plan to pair data with AI technologies to streamline and automate business processes in Salesforce

With the massive shift to remote and hybrid work environments, businesses are filtering everything they do through a virtual lens — from marketing and sales to operations and service. Businesses tapping into Salesforce’s cross-cloud capabilities have access to intelligent workflows, global partner networks and the features that provide customers with a true 360-degree experience.

85%
of customers surveyed plan to pair data with AI technologies to streamline and automate business processes in Salesforce
Group of colleagues having a discussion in modern office settingGroup of colleagues having a discussion in modern office setting

Trend 2

Thrive in a trust economy

People want to engage with businesses they trust, whether that’s as customers, partners or employees. Organizations can earn and maintain consumers’ trust by managing their data securely, accurately and implementing AI with integrity.

57%
cite issues around transparency and the ethical use of data

Trend 3

Innovate smarter, not harder

Group of seated co-workers looking at man wearing blue shirt, who is holding up his handsGroup of seated co-workers looking at man wearing blue shirt, who is holding up his hands

Leading enterprises are building agile systems and technology that can respond to fast-paced changes in the market. Modern business requires an innovation mindset that's ready to support new visions and the updated methods that bring them to life.

47%
of customers surveyed say their businesses are accelerating the adoption of their innovation roadmap.

Leading enterprises are building agile systems and technology that can respond to fast-paced changes in the market. Modern business requires an innovation mindset that's ready to support new visions and the updated methods that bring them to life.

47%
of customers surveyed say their businesses are accelerating the adoption of their innovation roadmap.
Group of seated co-workers looking at man wearing blue shirt, who is holding up his handsGroup of seated co-workers looking at man wearing blue shirt, who is holding up his hands

Trend 4

Make sustainability a transformation catalyst

Organizations have an immense opportunity to begin their sustainability journeys now and engage proactively rather than falling behind. Platforms such as Salesforce provide the technology necessary to integrate all aspects of sustainability into core business functions and transform the entire enterprise.

83%
of CEOs expect sustainability investments to produce improved business results in the next five years

Access the full report to discover how today’s leading enterprises are unlocking more value and maximizing the returns from their Salesforce investments.

(PDF, 9.5 MB)