IBM at Dreamforce 2023
Salesforce’s biggest annual event—September 12-14, 2023 in San Francisco
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IBM @ Dreamforce


Dreamforce 2023 has wrapped! We’re left buzzing with excitement over the flood of news and announcements. This year's event was touted as the biggest AI gathering of the year! We hope you were able to join us in person or on Salesforce+ but in case you missed anything, we’re recapping our highlights below.

What's new

IBM and Salesforce are helping businesses accelerate adoption of trustworthy AI

Sessions at Dreamforce 2023

For two decades, IBM has ignited innovative and provocative conversations at Dreamforce that encourage customers to get more from their current Salesforce installation. Explore the links below to learn more about IBM’s presence at Dreamforce this year and how you can measure the true ROI from each license.

IBM Keynote: Breaking through Generative AI uncertainty and driving results

Generative AI has inspired awe but also trepidation. Hear from IBM leaders, experts and clients about how organizations are exploring how to ethically adopt generative AI for business.

AI Unleashed: Elevate customer service to new horizons

Uncover AI's potential to revolutionize customer care and improve customer satisfaction. Discover the transformative potential of AI-driven customer service strategies reshaping customer experience. 

Join the annual unveiling of The State of Salesforce to hear from customers about how they enacting digital transformation and using generative AI to create best-in-class consumer experiences.  ​

Establishing ethical AI standards in consulting firms

Join this panel discussion to hear how consulting leaders are responsibly shaping the future of AI for their firms. Learn how they are approaching complex issues like privacy, bias, and trust.

Build the way you want with Slack and Salesforce platforms

Learn more about the integration and automation capabilities of the Slack and Salesforce platforms, bringing people and systems together in one place.

IBM + Salesforce

Catch up on the latest from IBM + Salesforce. Insights. Accolades. Innovations. And more.

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Read the State of Salesforce report, 2023–24
Areas of expertise Data, AI and automation

Explore generative AI to maximize experiences, decision-making and business value.

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Sales & commerce transformation

Subscription centricity: Learn 5 tips for designing diverse, recurring revenue models.

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Marketing transformation / CDP

Learn how a Customer Data Platform (CDP) + Salesforce helps marketers deliver personalized customer experiences.

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Service and experience transformation

The future of service is now: How modernizing service operations drives value and unlocks new revenue streams.

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Slack digital HQs

Read how IT can deliver business transformation, increase productivity and drive innovation across every department.

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MuleSoft and integrations

Read how the relationship between IBM and MuleSoft is resulting in a digital foundation for future growth.

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Industry expertise 3 imperatives to an experience-led approach to clean energy

Learn about the three-pronged approach utilities can take for clean energy program modernization that helps utilities adapt to changing regulations & customer expectations.

Recording Academy: Transforming the nominee and member experience

The academy of music professionals, famous for its GRAMMY awards, turned to IBM to migrate its legacy CRM database to a cloud-based solution.

Salesforce: Uniting IBM’s own client, partner and employee experiences

How we pioneered a digitized, streamlined, service-focused platform that could consolidate our infrastructure and reduce complexity.

MOL Group: Remaking the service station experience

Eastern Europe’s largest integrated oil and gas company builds a digital marketing platform to fuel revenue growth and customer loyalty.

Energy giant Shell eyes net-zero emissions

Shell and IBM build a digital platform to enable decarbonization through operational excellence, safety and sustainability in mining.

CaixaBank creates reliable and accessible digital service channels

CaixaBank modernizes the call center experience by incorporating AI, including IBM Watson agent-facing chatbots through omnichannel operations.

Look back at our 2022 keynote
Deliver Innovation That Matters: IBM Dreamforce Keynote 2022 Experience is entering a renaissance, yet Salesforce remains underutilized. Hear insights from IBM Consulting, Forrester and IBM clients Delta and AmerisourceBergen on how to shift investments to prioritize differentiation and unlock new value. Watch the session now