IBM Sports and Entertainment

Some of the world's most iconic events choose IBM to design, develop, and deliver their world-class digital experiences.

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Our partners

Ferrari logo
IBM and Scuderia Ferrari HP
ESPN Fantasy Football logo
IBM and ESPN Fantasy Football
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IBM at the GRAMMYs
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IBM and UFC
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IBM at Wimbledon
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IBM at the Masters
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IBM at the US Open
Ferrari logo
IBM is transforming Scuderia Ferrari HP’s Formula One data into a fully re-imagined digital experience for millions of fans around the world in 2025.

Explore IBM and Scuderia Ferrari HP
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Get better business outcomes, faster, at scale
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The third generation of IBM’s flagship models is here
Ferrari Formula 1 drivers, Lewis Hamilton and Charles Leclerc, on track
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ESPN Fantasy Football logo
More than 11 million fantasy football lovers have access to AI-generated insight about players and trades in this powerful demonstration of AI-assisted decision making.

Explore IBM and ESPN Fantasy Football
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A next-generation studio for AI
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The team behind the AI
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Grammy Awards logo
GRAMMY Insights with IBM watsonx uses powerful AI to mine millions of articles, delivering new and surprising insights to music fans about the artists they love.

Explore IBM at the GRAMMYs
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AI stories with IBM watsonx
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Personalizing the member experience
Panoramic photography of the 65th GRAMMY Awards Premiere Ceremony
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UFC logo
IBM and UFC are tapping into the power of IBM watsonx to deliver AI-generated insights to millions of fans.

Learn more about IBM and UFC
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Build, train, and manage models for business
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The third generation of IBM’s flagship models is here
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Wimbledon logo
Wimbledon works closely with IBM Consulting to deliver AI-generated insights and content that improve the fan experience and increase the productivity of the Wimbledon team.

Explore IBM at Wimbledon
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Transform tennis data into insights
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Partners in innovation
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Masters logo
For more than 30 years, IBM has partnered with The Masters to bring the beauty and drama of the Tournament to life through the award-winning Masters app.

Explore IBM at the Masters
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Hole Insights with IBM watsonx
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AI Narration with IBM watsonx
Crowd view of Justin Thomas lines up a putt during the second round of the 2023 Masters Tournament
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US Open logo
The USTA and IBM Consulting partner to transform a massive quantity of tennis data into instant insight, driving fan engagement and enjoyment.

Explore IBM at the US Open
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AI Commentary
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Acing the digital experience
Stadium view from above of the US Open 2023 women's singles match.
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