For more than 100 years, IBM has been in the business of helping organizations use structured data to guide decisions at every level of the corporate hierarchy. But 80 percent of the world’s digital information is trapped in unstructured formats like text, audio and video, inaccessible to traditional software analysis.
For business leaders and elected officials, this means that decisions of great consequence are made with only a fraction of the available information. For ESPN fantasy owners, it means basing their player selections on numbers alone.
ESPN faces stiff competition in the dynamic fantasy sports market. Fantasy platforms compete for end users on the basis of features and functionality. With IBM Watson, ESPN saw an opportunity to increase engagement and revenue on its platform by offering a fundamentally new tool for in-depth analysis and decision support.