IBM at the GRAMMYs
The Recording Academy taps into the AI of watsonx to turn up the volume on artist content
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Transforming the GRAMMY® fan experience with IBM watsonx

The Recording Academy® is working closely with IBM to harness the power of AI for business, accelerating their AI journey with trusted data and reliable models. Together, they are building an intelligent content supply chain, powered by watsonx. The solution will automate the creation of content, scaling the capabilities of the RA editorial team, and getting music fans closer to the artists they love. 

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Personalizing the member experience

IBM Consulting is helping the Recording Academy with the design, implementation, and management of its member experience on Salesforce, developing world-class, personalized journeys for more than 22,000 music professionals around the world. 

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IBM is dramatically accelerating our digital transformation, enhancing the user experience of our members and bringing the GRAMMYs digital experience to life for music fans around the world. Panos Paney President Recording Academy
AI for Business
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