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IBM and the GRAMMYs
As a long-time partner, IBM supports the Recording Academy’s efforts to raise funds for disaster relief in Los Angeles
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Recording academy disaster relief

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Promise of productivity

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Enhancing the member experience

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Recording Academy disaster relief

AI assistance In response to the devastating wildfires in the Los Angeles area, the Recording Academy and MusiCares have launched a relief program to aid music professionals impacted by the crisis. To support these efforts, IBM has developed AI assistants available on the Recording Academy and GRAMMYs digital platforms. These assistants can answer frequently asked questions, facilitate donations from music fans and Academy members, and provide additional resources and ways to contribute. To learn more about the Recording Academy’s Los Angeles relief initiative, visit grammy.com and engage with the disaster relief assistant Learn more about the Recording Academy's response

Fulfilling the promise of productivity

IBM Consulting Producing content capable of engaging millions of music fans with a wide variety of tastes takes more than musical expertise. It takes data and AI. In this episode of Bloomberg’s The ROI Rules of AI podcast, Recording Academy President Panos A. Panay discusses how automation and AI can “amplify the capabilities of our editorial team,” and the role of the Recording Academy’s proprietary data in creating trusted digital experiences. Listen to Bloomberg’s interview of Panos A. Panay

Enhancing the member experience with watsonx Orchestrate

IBM Consulting IBM Consulting is helping the Recording Academy with the design, implementation, and management of the personalized digital experiences for both existing and prospective members. To do it, they’re using powerful tools like watsonx Orchestrate to accelerate the development of AI assistants on the Salesforce platform, reducing build times by more than 65%.   Learn more about watsonx Orchestrate Get the State of Salesforce 2024-2025 Report
Client stories

The same technology and expertise that IBM Consulting uses to turn Recording Academy data into insight is transforming digital operations for thousands of IBM clients around the world.

Blue Pearl is revolutionizing the hiring process with generative AI from watsonx
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