IBM at the GRAMMYs

For the Recording Academy, smarter business means creating digital experiences that engage music fans before, during, and after the GRAMMY Awards. This year, the team tapped into the power agentic AI to deliver GRAMMY IQ built with IBM watsonx, which transforms the Recording Academy’s vast reserves of music industry data into interactive quizzes that put the knowledge of music lovers to the test.

There are nearly 24,000 members of the Recording Academy. They represent every genre and creative discipline the music industry has to offer, from folk songwriters and classical composers to hip hop producers and sound engineers. And the Recording Academy is working with IBM Consulting to use Salesforce to deliver a more streamlined and personalized experience to all of them.