IBM watsonx is turbocharging the Scuderia Ferrari app with AI-powered content and insights
The formula for fan engagement
There are more than 390 million Scuderia Ferrari HP fans around the world. And each one of them deserves a digital experience that lives up to the legendary style and quality of the Ferrari brand. Their new and improved mobile app includes more opportunities to engage, more personalization, and a Race Centre with data visualizations, historical insights, and race summaries generated by AI models built with IBM watsonx.
For the fans, and for the team
IBM Consulting worked closely with the team from Scuderia Ferrari to redesign and redevelop their mobile app, streamlining the information architecture, improving the user interface, and infusing the experience with AI-generated content and insights. The improvements not only serve the fans, but also greatly enhance the productivity of the Scuderia Ferrari editorial team.
The Scuderia Ferrari HP digital platform
Hybrid cloud and AI – A powerful foundation for progress
Scuderia Ferrari HP uses IBM watsonx.data to manage and curate a huge volume and variety of data, preparing it for processing by powerful AI models.
Put your data to work with IBM watsonx.data
The IBM Consulting team used watsonx Code Assistant™ to increase the efficiency and accuracy of its coding, accelerating the development of the Scuderia Ferrari HP app.
Accelerate software development today
Step into the watsonx.ai developer studio, the same one-stop, integrated, end-to-end AI development platform used by Scuderia Ferrari HP.
Client stories
The same technology and expertise that IBM is using to build the Scuderia Ferrari HP app is transforming digital operations for thousands of IBM clients around the world.
