IBM and the UFC

The UFC Insight Engine built with IBM watsonx

A generative AI solution that increases productivity and engages fans

More than 700 million fans follow the heart-pounding action of UFC events. But with more than 800 athletes competing in hundreds of matches each year, keeping up with all the action can be a challenge for even the most dedicated fans. That’s why the UFC is using AI models built with IBM watsonx to transform its unique data into insight, analysis, and compelling story lines that put the action into context and get fans closer to the sport they love.

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Grant Norris-Jones

Head of Global Partnerships, TKO

“

This partnership with IBM is one of the most significant milestones for UFC and a game changer for how fans will experience our sport. Together, we’re pioneering a product to revolutionize analytics and information in live sports. ”

Driving productivity for the UFC team

Behind the scenes, the UFC editorial team uses a custom-built dashboard to mine insights from the Insight Engine. The dashboard features an AI assistant built and powered by IBM watsonx Orchestrate, which allows the team to quickly query a variety of data sets using simple prompts. And IBM’s generative AI Granite model serves up data-driven insights in natural language, ready to be shared on broadcasts or over social media. The automation of this formerly manual and time-consuming process is driving new levels of productivity for the UFC team.

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Client stories

The same technology and expertise behind the UFC Insights Engine built with IBM watsonx is transforming digital operations for thousands of IBM clients around the world.