Overview
Engage viewers. Expand your audience. Earn more. OTT Video Management from IBM unites intelligent content distribution capabilities – for direct and third-party OTT streaming services – with granular access controls to monetize every user. Manage your multiscreen content strategy from a single, smart framework and utilize powerful UX tools to drive a compelling user experience.
OTT video services that work everywhere

Manage subscribers and monetization models with ease
Maximize revenue from every user by flexibly controlling access to ad-supported (AVOD), subscription-based (SVOD), or mixed- model video services. Monetize your video service with easy connections to in-app or direct billing providers. Get a unified view of subscriber growth trends or view activity on each device.

Streamline and speed up with centralized content
Get addictive video content to your audiences quickly via one platform that delivers to OTT apps and major streaming services – with extreme visibility into every asset. Save time and costs by unifying metadata management. Dynamically generate video libraries through metadata ingest rules.

Elevate the multiscreen video experience
Drive user engagement through a feature-rich API that powers content discovery and cross-platform consistency. Tailor your content strategy with advanced presentation templates and scheduling tools. Provide smooth, adaptive streaming on all major video platforms, continually optimized with real-time analytics.
Highlights
- Automated video publishing
- Live and on-demand (VOD) streaming
- Ad-based (AVOD) and subscription-based (SVOD)
- AI-powered speech to text
- Automatic closed captioning
- License/rights enforcement
- Flexible 3rd party billing APIs: PayTV, iTunes, Google, Roku
- Origin and CDN integrations
- Multi-platform UX API
- Multi-DRM and language support
- Off-the-shelf and custom apps
“ (IBM Watson Media’s) flexible video technology, its depth of experience in digital workflow, and its understanding of our existing infrastructure made them the perfect fit to give our audience a perfect experience. ”
— Lauris Apse, Senior Director, Digital Operations, CBC
Smart OTT solutions that power exceptional video experiences
Explore some of the can’t miss moments delivered by IBM, from content delivery to user experience to insight-revealing analytics from IBM Watson.

How can Watson help your video business?
Learn how Watson can help refine your video strategy and inform critical business decisions.
Canadian Broadcasting Corporation
IBM’s OTT Video Management solution helped CBC boost multiscreen presence and audience experience.
Why metadata is mandatory for OTT content management
IBM’s metadata solutions enable content owners to intelligently scale and optimize video workflows.
Alleviate OTT streaming pain points
Learn how advanced data and analytics can alleviate video streaming pain points.
Learn more about OTT Video Management
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