Video marketing solutions and services
Fuel digital marketing plans with online video and live event streaming to reach massive audiences for lead generation.
Boosting brand awareness with video marketing
Learn how Mazda drives brand awareness through large scale viewership of their product launches, attracting new customers.
Benefits
Lead generation
Capture new customers and prospects by requiring registration on live and on-demand video content. Boost conversion rates by placing the form inside the video player and by tracking what video content is viewed.
Real-time metrics
Pay attention to near real-time analytics during a live event, such as demographic data. Use live polling results as instant feedback, allowing presenters to personalize presentations on the fly.
Interactivity
Engage target audiences with interactive chat rooms, moderated Q&A, clickable video ad overlays, and live polls that are timed at strategic moments during the event.
Video marketing solutions
IBM Video Streaming
A scalable, cloud-based video streaming service for digital marketing. A comprehensive video solution for marketing campaigns. Includes registration gates and clickable video ad overlays. Content can be shared through open URLs, embeds or on social platforms, such as a Twitter playback to amplify a message to a social network. Supports simultaneous live streams to multiple channels. This offers the capability to do various types of video use cases, such as virtual events, business videos, testimonials, webinars, explainer videos and other collateral. Watch video platform demo.
Live video production services
Video production for live streaming events can require specialized knowledge, equipment and capabilities. IBM offers managed event services for business needs to help clients reduce the risks associated with live events. Additionally, IBM has partners across the globe. These partners can provide on-site video production crews with specialized knowledge and equipment. Tap into a production team with extensive, on the ground experience in online video streaming and a history working with corporations, small businesses, and marketing agencies. Services may include post-production support for video creation. This support covers various types of video use cases such as promotional, video ads, product launches and events.
IBM Enterprise Video Streaming
A security rich, cloud-based live streaming platform for broadcasting to restricted audiences. These are audiences who are either authenticating via email or logging in using IBM’s Authentication API. Seamlessly connect to a 3rd party registration or ticketing system to allows viewers to access professional video. IBM Enterprise Video Streaming helps limit video content access to registered viewers. Virtually real-time analytics and live monitoring capabilities are available once a stream starts. Can be linked to an IBM Video Streaming account, allowing organizations to manage video from the same interface. This means managing corporate communication efforts alongside a video marketing strategy.
Comprehensive video marketing strategy
See how Roland uses video for their video marketing plan. This including a global product launch featuring famous musicians. Roland’s video strategy extends to internal business needs as well, aligning their global teams of employees.
Video marketing services use cases
Content marketing
Publish video tutorials to educate and leverage video webinars to attract new customers. Embed videos on websites as well to bolster SEO (search engine optimization) efforts and dwell times on your site.
Live events
Stream virtual events, webinars and product launches to target audiences. Amplify events with social media marketing and promotion from influencers to boost audience sizes, while being supported by a massive video delivery infrastructure built for scale.
Product video demos
Educate with professional videos that showcase products and answer common questions. Record your best subject matter experts on video and use again and again in marketing campaigns to drive prospects further through the lead lifecycle and track conversions.
Resources
Increase conversions with online video
See 10 video marketing strategies on how to use video to increase your overall conversions. Ranges from attracting larger audiences through SEO to developing an effective CTA (call-to-action).
Live delivery system built for scalability
Discover what it takes to reliably stream live, high quality video marketing to huge audiences. Learn about leveraging multiple delivery layers that help you achieve scale.
Video studio recommendations
For marketers looking to tackle professional video creation, learn what equipment is recommended. This includes recommendations for producing live streams and promotional videos.
Next steps
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