What it can do for your business

IBM® Campaign helps marketers design, execute, measure and optimize outbound marketing campaigns. This sophisticated omnichannel campaign management solution allows marketers to perform deep segmentation over multiple data sources to deliver tailored messages to huge volumes of contacts.

IBM Campaign

Improve response rates

Improve response rates and business results by increasing the precision of campaign targeting.

Employ advanced analytics

Employ advanced analytics and predictive modeling in the campaign process to optimize and enhance targeting and results.

Choose your deployment model

Choose the on-premise or cloud deployment model of your preference.

Key features

  • Deeper customer relationships
  • End-to-end campaign management
  • Campaign measurement and reporting
  • Faster campaign creation
  • Access the interaction data
  • Use a flowchart interface
  • Reuse campaign building blocks
  • Measure marketing activities

Product screenshots

Deeper customer relationships
Deeper customer relationships
End-to-end campaign management
End-to-end campaign management
Campaign measurement and reporting
Campaign measurement and reporting
Faster campaign creation
Faster campaign creation

Learn more

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