How dynamic pricing can drive sales and customer loyalty

IBM Dynamic Pricing helps online retailers respond in real-time to changes in competitive prices, product demand and market conditions—driving improvements in revenue, margin and customer loyalty. This cloud-based offering automatically recommends an online retailer’s optimal response. It combines web data, such as page views and cart abandonment—along with sales, inventory and the latest competitive pricing information—and uses pricing intelligence to recommend the optimal pricing action to achieve your business goals.

Re-price in real time

With retailers one click away from losing a shopper online, Dynamic Pricing lets you execute real-time pricing recommendations at the scale and speed required in an ever changing retail environment.

Bring together online and offline prices

As retail channels blur, it becomes essential to coordinate prices across touch points. Use data and insight from physical stores to influence and price online with confidence.

Sense and react to out-price competitors

Use science and AI capabilities to fine tune pricing strategies. Advanced mathematical models help you improve recommendations and drive more intelligent dynamic pricing decisions.

Empower business users

Achieve business outcomes faster with intuitive dynamic pricing software designed for online merchandisers. Automated processes help you focus on critical pricing, manage by exception and save time.

Support global organizations

In today’s global economy solutions need to be available in multiple languages so international team members can use them in the language they are most familiar with to obtain their greatest value.

Intelligent dynamic pricing at digital speed

  • Get competitive data in real time
  • Cognitive models constantly optimize pricing strategies
  • Schedule automated pricing actions or act in real time
  • Quickly integrate with IBM WebSphere Commerce

Security and privacy in the cloud

When using IBM Cloud offerings, your company can scale and adapt quickly to changing business needs without compromising security, privacy or risk levels. Learn more about IBM Cloud security

This offering meets the following industry and global compliance standards, depending on the edition you choose.

  • EU-US Privacy Shield and Swiss-US Privacy Shield Framework
  • ISO 27001

To learn about the compliance and certifications for a specific offering edition, consult the Cloud Services data security and privacy data sheets.

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