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Featured resources

2018 Digital Marketing Benchmark Report

How do you measure up? Check out data organized by industry and geography to see if your marketing program is at its best.

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Gartner Magic Quadrant for Mobile Marketing Platforms July 2018

Read this report to see why IBM is named a Leader in this report about the Mobile Marketing Platform market.

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This is your campaign on Watson

Use the power of AI to create smarter, more personalized campaigns that deliver incredible results.

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Videos

Watch short videos to learn more about this product.

IBM Watson Campaign Automation Overview

Learn how to deliver exceptional experiences for customers across the buyer journey.

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IBM Watson Campaign Automation Social Audiences

Discover how to target an IBM Marketing Cloud audience on a social channel.

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Create Marketing Campaigns that Convert

Find out how to create more relevant interactions.

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Analyst reports

See the latest research on technologies and industry practices.

Gartner Magic Quadrant for Multi Channel Marketing Hubs April 2018

Read this report to see why IBM is named Leader in this report about the Multi Channel Marketing Hub market.

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Forrester Wave: Mobile Engagement Automation Q3 2017

Read this report to learn about Mobile Engagement Automation and why IBM is named a Leader.

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IDC MarketScape: Worldwide AI in Enterprise Marketing Clouds 2017

Read this to see why IBM is a LEADER in this insightful report regarding artificial intelligence in Marketing Clouds.

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Gartner Magic Quadrant for Mobile Marketing Platforms July 2018

Read this report to see why IBM is named a Leader in this report about the Mobile Marketing Platform market.

Read the analyst report

White papers

Get business guidance and best practices for using this product.

2018 Digital Marketing Benchmark Report

How do you measure up? Check out data organized by industry and geography to see if your marketing program is at its best.

Read the white paper

15 Ideas for Anchoring Your Marketing Approach

Learn how to better connect relevant data, personalize engagement and move to a more customer-centric approach.

Read the white paper

Webinars

Get how-to product information and expert instruction.

2018 Marketing Benchmark Webinar

Listen to experts discuss the 2018 mobile and email benchmarks. Learn how to measure success and improve future initiatives.

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Mobile Marketing and Benchmark Webinar

Learn how to increase customer loyalty and drive your business with mobile, and how to use industry benchmark metrics.

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Other resources

Learn more about how this product can help your business.

This is your campaign on Watson

Use the power of AI to create smarter, more personalized campaigns that deliver incredible results.

See the infographic

Marketing Automation Newsletter

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