IBM Sports and Entertainment

Some of the world's most iconic events choose IBM to design, develop, and deliver their world-class digital experiences.

Explore IBM iX Consulting
Ferrari Formula 1 car with IBM logo on rear spoiler

Our partners

Ferrari logo
IBM and Scuderia Ferrari HP
Grammy Awards logo
IBM at the GRAMMYs
Wimbledon logo
IBM at Wimbledon
Masters logo
IBM at the Masters
US Open logo
IBM at the US Open
UFC logo
IBM and UFC
Ferrari logo
Sports
IBM is transforming Scuderia Ferrari HP’s Formula One data into a fully re-imagined digital experience for millions of fans around the world in 2025.
Illustration of three circles connected to a triangle
IBM Consulting
Get better business outcomes, faster, at scale
Illustration of a circle and rectangle connected by an arrow and lines
IBM Granite
The third generation of IBM’s flagship models is here
Ferrari Formula 1 drivers, Lewis Hamilton and Charles Leclerc
Read the case study
Grammy Awards logo
Entertainment
GRAMMY IQ built with IBM watsonx uses agentic AI to transform decades of Recording Academy data into digital experiences for millions of music fans.
Simple illustration of the watsonx logo
IBM watsonx
AI stories with IBM watsonx
Illustration of a star illuminated by two spotlights
IBM Consulting
Personalizing the member experience
Panoramic view of the 65th GRAMMY Awards Premiere Ceremony
Read the case study
Wimbledon logo
Sports
Wimbledon works closely with IBM Consulting to deliver AI-generated insights and content that improve the fan experience and increase the productivity of the Wimbledon team.
Illustration of a tennis racket
AI, hybrid cloud
Transform tennis data into insights
Illustration of three circles connected to a triangle
Consulting
Partners in innovation
View from the stands of a crowded Wimbledon stadium during a live tennis match in London
Read the case study
Masters logo
Sports
For more than 30 years, IBM has partnered with The Masters to bring the beauty and drama of the Tournament to life through the award-winning Masters app.
Illustration of a golf hole
IBM watsonx
Hole Insights with IBM watsonx
Illustration of a headphone
IBM watsonx
AI Narration with IBM watsonx
Aerial view of a crowded golf match
Read the case study
US Open logo
Sports
The USTA and IBM Consulting partner to transform a massive quantity of tennis data into instant insight, driving fan engagement and enjoyment.
Illustration of a headphone
IBM watsonx
AI Commentary
Illustration of a tennis racket
AI, hybrid cloud, security
Acing the digital experience
Aerial view of a crowded tennis stadium
Read the case study
UFC logo
Sports
IBM and UFC are tapping into the power of IBM watsonx to deliver AI-generated insights to millions of fans.
Simple illustration of the watsonx logo
IBM watsonx
Build, train, and manage models for business
Illustration of a circle and rectangle connected by an arrow and lines
IBM Granite
The third generation of IBM’s flagship models is here
Close-up of raised hand wearing UFC glove
Read the case study
Stay informed

IBM’s weekly Think newsletter can get you up to speed on the latest business technology developments in just five minutes.

  1. Subscribe for insights today