Enhance the customer experience, improve customer loyalty and drive revenue growth for your products on a platform that connects to customers directly with personalized content and offers.

The IoT Customer Experience Platform is a pre-built, cloud based architecture that provides a customer experience solution for OEMs that allows merchants, distributors and dealers to send personalized campaigns to sell their products or services.

The Customer Experience Platform hosts an Application Platform, an area where developers create and customers access brand specific content and offers. Additionally, built into the platform is advanced cognitive analytics capabilities to provide offer analysis, personalization, segmentation and behavior analysis. Watson Prediction and Optimization Engine: Advanced analytics generates insights about customer behavior that improves merchant promotional campaigns.

The Centralized Community Portal provides access for Merchants, Distributors, Dealers, Consumers and Direct to consumer fleet sales access to:

  • Creation & access to offers and promotions
  • Best offer, segmentation and content management
  • Engine Service Alerts
  • Regional notifications
  • Price lists
  • Part Coupons
  • Service Specials

More assets to discover:

IBM & Salesforce IoT Customer Experience Platform

Customer experience platform Infographic

Merchant portal Infographic


David Trinh

Global Go To Market Industry Lead.

Ken Bolin

Associate Partner, BSP, North America Salesforce.com Practice Interactive Experience & Mobile

IBM Global Business Services

Inder Deep Singh

Senior Managing Consultant - Salesforce

IBM Global Business Services