Identity trust is crucial for digital transformation

96 percent

of security leaders say frictionless digital customer experience is a priority*

43 percent

of customers find the digital enrollment process too complex or authentication too cumbersome*

71 percent

of firms rate improving the security of customer-facing services and applications as high or critical priority*

Focus on the goals for digital transformation

Move fast to stay ahead of competitors

Move fast to stay ahead of competitors

Is your enterprise prepared with a frictionless, secure digital customer experience? High customer expectations and disruption from competitors are just two of the drivers for digital transformation.

Consumers want seamless user experiences regardless of whether they are using mobile apps, interactive kiosks or other digital interactions.


Fuel growth with digital trust

Security has to act as an accelerator, not a blocker, so the enterprise can attract new customers and increase engagement with existing customers.

New digital services and capabilities that augment existing offerings can mean more revenue, but security has to be baked-in to new services. Treating security as an afterthought can endanger your business or your customers. 



Run leaner, faster, smarter

Operational excellence is the foundation for digital trust. You can’t secure millions of transactions with outdated technologies and methodologies.

Streamlining operations to become more efficient and using the right technology, people and skills ensures your organization can survive and thrive.

Trusted identities build business


Trusted user experience

Provide a frictionless, omnichannel experience

  • Great experiences build significant digital relationships
  • Combine excellent customer experiences with security
  • Increase brand trust and loyalty with positive experiences across applications

Business growth

Increase revenue, reduce risk costs and accelerate digital business

  • Gain more and new users for greater share of wallet
  • Don’t lock out risky users – check them out instead
  • Keep losses below target threshold

Operational excellence

Maximize the return on technology investment and ensure compliance

  • Operational efficiencies can boost the bottom line
  • Technology lets staff focus where you need them
  • Focus on security and compliance

Build your digital transformation on trust

Deliver digital trust offerings

IBM Trusteer

Deliver seamless customer experiences and build digital identity trust with AI-powered, real-time fraud detection.

IBM Trusted Authentication solutions

Learn how the IBM suite of trusted authentication capabilities delivers a trusted user experience.

IBM Identity and Access Management services

Security specialists deliver solutions that best match your digital-trust objectives.

See integrated insider threat protection in action

Think you can spot the risky customer?

Check your skills against the Digital Trust Academy to learn how IBM identifies fraud attempts. We use behavioral biometrics and analyze layers of information for risk assessments.  We also evaluate time spent on page, identity details, device security hygiene and other proprietary insights to detect and predict fraudulent intent.

Deliver digital trust resources

Is your enterprise prepared with a frictionless, secure digital customer experience? Learn how to provide digital trust for your customer.

High customer expectations and competitive disruption are just two of the drivers for digital transformation. IBM can help on the journey to building digital trust.

New research shows the path to passwordless authentication is shorter than we've thought.

*Source: iSMG 20218 Digital Trust Survey Report