Watson Personality Insights features

Detailed personality portraits

Use linguistic analytics to infer individual personality characteristics (like big five, needs, and values) from digital communications such as email, blog posts, tweets, and forum posts.

Learn consumption preferences

Look at a user’s inclination to pursue different products, services, and activities, including shopping, music, movies, and more.

Tailor the customer experience

Understand individual customers for segmentation, personalized product recommendations, and highly targeted messaging.

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