Use cases

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Improve voice-of-customer analysis

Spot trends in customer feedback to address concerns, reduce churn, improve the customer experience and drive revenue.

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Optimize your advertising

Ensure proper placement of advertisements based on page content, viewer patterns, and sentiment analysis of social media and other content.

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Streamline audience segmentation

Identify key customer groups for market research and campaign personalization for different segments.

Get started now with Watson Natural Language Understanding

By using our advanced natural language processing (NLP) service, we give developers the tools to process and extract valuable insights from unstructured data.