Features and benefits

Entities

Detect people, places, events, and other types of entities mentioned in your content using our out-of-the-box capabilities.

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Categories

Categorize your data with granularity using a five-level classification hierarchy.

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Concepts

Identify high-level concepts that aren’t necessarily directly referenced in your content.

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Emotion

Extract emotions (joy, anger, sadness, fear, etc.) conveyed by specific target phrases or by the document as a whole.

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Keywords

Search your content for relevant keywords.

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Sentiment

Analyze the sentiment (positive, negative, or neutral) towards specific target phrases and of the document as a whole.

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Relations

Understand the relationship between two entities within your content and identify the type of relation.

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Metadata

Quickly extract information from a document such as author, title, images, publication dates, etc.

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Semantic Roles

Parse sentences into subject-action-object form and identify entities and keywords that are subjects or objects of an action.

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Use cases

woman looking screen

Improve voice-of-customer analysis

Spot trends in customer feedback to address concerns, reduce churn, improve the customer experience and drive revenue.

Mine insights from unstructured text

Tablet

Optimize your advertising

Ensure proper placement of advertisements based on page content, viewer patterns, and sentiment analysis of social media and other content.

Analyze product reviews

Phone

Streamline audience segmentation

Identify key customer groups for market research and campaign personalization for different segments.

Analyze social media content

Get started now with Watson Natural Language Understanding

By using our advanced natural language processing (NLP) service, we give developers the tools to process and extract valuable insights from unstructured data.

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