Self-service automation

Your own personal AI, in the tools you already use

IBM Watson® Orchestrate, a 2022 CES Innovation Award Honoree, provides your team a digital employee to complete tasks and increase productivity. You assign work in natural language, and Watson Orchestrate uses a powerful AI engine to combine skills, on the fly and in context, based on organizational knowledge and your prior interactions.

Watch the demo

Why Watson Orchestrate

Put Watson Orchestrate to work

Automate everyday work yourself

Ask Watson Orchestrate to automate standard business processes, such as sending emails, scheduling meetings and procuring approvals.

Self-serve in one tool

Use Watson Orchestrate to connect with popular business applications, such as Salesforce, SAP and Workday, to quickly access and act on the information you need.

Reclaim your time

Employ Watson Orchestrate to access business systems and combine an extensible library of skills on the fly to engage with you on complex work, such as preparing a business plan — customized to your role in sales, operations, HR and more.

Analyst viewpoint

AI and automation momentum

IBM® Watson Orchestrate brings the concept of work orchestration to life. In the linked report below, Forrester explains viewpoint on the importance of AI and automation to evolve to include work orchestration.


time reclaimed with AI-powered automation.¹


automation leaders expect to beat competitors' revenue.²


NPS by 2025 from AI-powered enterprises.³

Keep exploring

What IBM Watson and AI-powered automation can do

IBM AI-powered automation

Learn about The Art of Automation from IBM Fellow and CTO Jerry Cuomo.

IBM Watson

Discover trustworthy AI for smarter business.

The IBM approach

Understand how intelligent automation is for everyone.

Take the next step

Want to learn more about how Watson Orchestrate and IBM Automation can help revolutionize your workday?


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¹ Source: Skill Shift Automation and the Future of the Workforce (PDF, 1.6 MB, link resides outside of IBM)
² Source: IBM Institute for Business Value: Automation and the future of work
³ Source: Future-Proof Your IT Architecture and Business with Hybrid Multicloud and AI (PDF, 2.6 MB)