Content is the currency that fuels and funds digital transformation. Content possesses information about customers — their behaviors, sentiments and value to the organization, but only if you can harness it. Collectively, content buried in repositories, file shares and cloud folders across the enterprise represents the knowledge of the organization. Now, more than ever, an enterprise content strategy is an essential milepost on the journey to becoming a digital business.
As content grows at unprecedented speeds, organizations are taking concrete steps to bring content under control. “Content chaos” — the lack of digitized content and the inability to access the right content at the right time — is one of the most pervasive barriers to becoming a digital business.