Feature spotlights

Topics and suggestions

Provide a topic and get an automatic list of related terms and their context to strengthen your research and improve your analysis.

Themes and metrics

Define criteria and break down topics into distinct metrics that you can use for better analysis.

One-click analysis

Get preconfigured visualizations with the click of a button so you can understand the nuance of social media conversations automatically.

Automatic deliverables

Avoid the guesswork associated with social media analytics with immediate insightful dashboards that show themes, topics, sources, geography, active authors and more.

Interact with social analytics

Find insights about your audience without advanced training or technical knowledge of analytics. Ask questions in your own words and get answers you can understand.

Understand sentiment in detail

Go beyond automated sentiment analysis with sentiment provided at the snippet level so a comment like “I love my phone but hate my bill” is identified as both positive and negative and not neutral.

Follow suggestions to insights

Automatically get starting points for your analysis and intuitive search configurations that guide you to accurate conclusions quickly and efficiently.

Expand analytics horizons

View your social media findings in the context of other data. For example, you can compare customer sentiment following the launch of a new product or service with actual sales.

Customer case study

  • Jabil Circuit uses Watson Analytics for Social Media

Technical details

Software requirements

There are no software requirements for IBM Watson Analytics for Social Media

    Hardware requirements

    There are no hardware requirements for IBM Watson Analytics for Social Media

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