What it can do for your business

IBM® Universal Behavior Exchange (UBX) helps marketers connect customer identities across their marketing platforms in order to better understand individual customers in context based on cross-channel behaviors. Using an intuitive user interface, marketers can share customer events and audiences across their technology solutions. The UBX ecosystem enables marketers with near real-time customer insights, engagement and the ability to orchestrate automated, personalized marketing strategies across channels in a more unified way.

Access integrated solutions

Leverage the growing UBX ecosystem to more quickly enable your applications and share customer behavior data without an expensive development effort.

Understand customer behaviors

Connect customer identities and behaviors across the channels that customers use to interact with your brand.

Share near real-time events

Share cross-channel events and audience segments for near real-time customer engagement and analytic insights.

Integrate technology solutions

Join the UBX ecosystem by leveraging a quick and interactive integration experience. This feature is for our partners.

Deliver a turnkey experience

A one-time UBX certification process allows you to deliver a turnkey integrated experience for your clients. This feature is for our partners.

Key features

  • Connect solutions
  • Share audiences
  • Share events
  • Integrate more easily

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

Product images

Connect solutions
Connect solutions
Share audiences
Share audiences
Share events
Share events
Integrate more easily
Integrate more easily

See how it works

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