Make social business
work for you
Discover how social business technologies can help leaders throughout your organization create a competitive advantage and stand out in your market.
Benefits by role
Human resources
Increase company performance.
26%
more revenue per employee [1]
- Engage the right people
Source talent by leveraging social networks and connect employees to improve enablement. - Motivate and empower
Improve employee engagement, motivation and effectiveness. - Foster success
Identify critical issues and address them with speed.
Berlitz
Marketing
Influence what customers will buy next.
81%
received product purchase advice from friends and followers through a social site [2]
- Target more effectively
Address individuals and build advocacy at every touchpoint. - Drive loyalty
Engage customers in dynamic, personalized experiences to keep them coming back. - Build your brand
Help your team execute consistently across all channels and with every engagement.
Cars.com
Sales
Close more deals.
40%year–over–year increase in new business [3]
- Empower your team
Connect sellers with the right experts and information to anticipate and meet clients’ needs. - Build relationships
Connect client, transaction and social data so you know your customers better than the competition. - Connect with clients
Engage with clients in new ways through dedicated communities.
Slumberland
Customer service
Grow profitably.
5%
reduction in customer defection [4]
25% – 125% increase in profits [4]
25% – 125% increase in profits [4]
- Anticipate problems
Listen and analyze customer feedback to understand emerging issues. - Respond faster
Find the right information and experts required to address issues as they emerge. - Enable self-service
Help clients find the answers they need 24/7.
Red Funnel
Product and service innovation
Innovate faster.
2/3
less time to take new products to market [5]
- Collaborate beyond borders
Form global internal communities of interest to tackle common challenges. - Unlock innovation
Improve productivity by tapping into the collective intelligence inside and outside the organization. - Break down silos
Share intellectual capital and content with the people who need it.
LaVan & Neidenberg
Sources: [1] McKinsey, [2] ClickZ, [3] VCC case study, [4] Bain & Company, [5] The compelling returns from IBM Connections in support of social business, Thought Leadership White Paper
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