IBM Social Business

Social business starts when you put people at the center.

Amplify the value of human connections.

See what social can do for you

Learn what social can do for you.

Human Resources

Optimize workforce talent and culture.


Amplify engagement and measure impact.


Understand what customers want in real time.


Manage social infrastructures.


Drive enterprise-wide collaboration.


Design and implement social strategies.

Success stories for a range of business needs



Build a social network with a business focus.

More about CEMEX



Connect people with peers for collaborative learning.

More about The Public Policy Institute of New York State, Inc.



Deliver information through a single, social portal.

More about Slumberland

Need to optimize workforce productivity? Want to understand customers and measure marketing performance?

Marketing & Merchandising

Cross–channel campaigns that meet customer expectations for personalized, relevant communication.

Social Collaboration & Digital Experience

An integrated set of tools that enable real-time communications and content management.

Talent Management

Align talent management with business priorities, from recruiting to performance to recognition.

How are the pioneers adopting social? Explore their 5 social ambitions

Engaging employees to drive the business

Apply workforce science, analytics and collaboration
tools to build a Smarter workforce

Learn more

Smarter Workforce
Susan Etlinger: What do we do with all this big data?

Susan Etlinger: What do we do with all this big data?

The words “big data” conjure images of super-powered computers and humming data centers, but in this heartfelt talk Susan Etlinger reminds us that the real superpowers in analytics are human judgment and critical thinking.

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