CMOs

Find the fuel to drive your business

You're looking at the numbers to see where they can go – to take you and your organization – not just to see where you've been. Harness the power in your marketing data to gain the insights that will help increase your marketing ROI. Make the numbers work harder for you.

By 2017, 25% of online sales will take place via mobile devices, compared to 15% in 2013.

Source: eMarketer, “Smartphones, Tablets Drive Faster Growth in Ecommerce Sales”
CMOs rely on IBM MobileFirst

“We continue to look for new ways to innovate and strengthen our leadership position in the sports industry, and one of the ways we will do this is by delivering content and information about the US Open to fans in the way that they want to consume it, no matter where they are.”

Phil Green, senior director of advanced media, USTAMobile

By using predictive analytics to provide deep insight into match play and performance, as it unfolds on the court, fans always know which player has the edge at the US Open.

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Marketing across customer touchpoints

IBM Interactive Experience is our leading global interactive agency. We'll create plans and designs, and develop mobile applications to help you achieve breakthrough business impact.

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Analytics Managers

Digging deep to maximize the customer engagement

Marketing leaders provide better mobile services to their customers – 24/7 – delivering deeper engagement, with contextually relevant experiences. To deliver that superior experience requires knowing exactly what the customer's experience is during early testing, and then continually retesting to make improvements.

61% of customers on a mobile-unfriendly site are likely to go to a competitor's site

Source: Google report, "What Users Want Most From Mobile Sites Today"
Analytics Managers rely on IBM MobileFirst

“Tealeaf is a vital tool for our online monitoring and reporting. It has become part of our daily operations, and provides rich context to ensure we deliver the best possible experience to our customers.”

Shane Irons, Manager at Motorcycle Superstore

Motorcycle Superstore is reaping a 232 percent ROI by streamlining the mobile shopping experience. Optimizing their customer's experience on tablets and smartphones helped boost mobile conversion rates.

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Gain visibility into the customer mobile experience

IBM Tealeaf CX Mobile will capture, store and analyze experiences to help optimize your mobile channel – automatically detecting customer struggles, obstacles or issues. You can translate these insights into actionable improvements.

More on how to leverage analytics to turn information into insights:

Webinar
Understanding and optimising the mobile customer experience

View on-demand webinar (59 min.)

Forward Thinker
Bill Loller

VP of Product Management for Mobile at Tealeaf, an IBM Company

White paper
5 key strategies for successful mobile engagement

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