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Mobile Marketing: The Time is Now

Tactics and technologies to understand and engage mobile customers.

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Bring ROI to your BYOD

Forrester documents The Total Economic Impact of IBM Managed Mobility for BYOD.

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IBM MobileFirst Protect 30-day trial

MAAS360 secure content

Start managing your devices, apps and docs in minutes. Simplify the process with no servers to install or complicated set up.

Sign up for a free 30-day trial


IBM MobileFirst Platform Developer Edition

mobilefirst and ios

Try our advanced mobile enterprise application platform (MEAP).

Download now at no charge


Five key strategies for successful mobile engagement

mobilefirst download strategies

Opportunities exist in every channel. Learn how to adopt a detailed approach that delivers relevant experiences across customer touchpoints and invigorates your brand presence with the IBM mobile engagement platform.

Download solution brief (306 KB)


IBM Mobile Quality Assurance trial

mobile testing and qa

Capture the complete tester and live-user experience to help you build great mobile apps.

Sign up and try it now


Creating a winning mobile customer engagement strategy

mobile customer engagement

Discover how consistent, contextually relevant, and personalized messaging makes a powerful difference in today's increasingly mobile world. Get tips to create a winning mobile engagement strategy.

View on-demand webinar (58 min.)


Understanding and optimising the mobile customer experience

mobile customer experience

Discover the benefits of deeper insights into the way your customers engage with you via mobile devices. Presented by IBM Tealeaf VP Bill Loller.

View on-demand webinar (42 min.)


Engage customers and improve mobile sales with personalized alerts

personalize with xtify

Join this 30-minute webinar and learn how you can deepen connections with your mobile customers and increase conversions with mobile alerts.

View on-demand webinar (27 min.)


Enterprise Mobility Best Practices – 2017 Analyst Predictions

enterprise mobility best practices

To help you future-proof your Enterprise Mobility Management strategy and solutions, IDC analyst John Jackson discusses how mobility is evolving. MEM, MDM, MAM, BYOD: how it all fit together and where's going.

View on-demand webinar (62 min.)


Secure and pain-free BYOD


How you can accomplish your goals and overcome the challenges associated with BYOD. Hear about some real-life BYOD success stories backed by numbers and results.

View on-demand webinar (57 min.)


Build and secure mobile apps in the enterprise

mobility management

Understand the key steps to implementing top-quality apps that securely extend the reach of your organization and put you on the right path for your mobile journey.

View on-demand webinar (59 min.)


“Mobile first” business transformation: How to create a world-class strategy

mobile business transformation

Learn how you can harness mobile capabilities to drive value in your organization, build a world-class mobile strategy, and leverage mobility to improve responsiveness and create more effective mobile IT solutions.

View on-demand webinar (26 min.)


How to institute a “mobile first” IT infrastructure

mobilefirst it infrastructure

View mobility as a critical business enabler for growth and competitive differentiation, prioritize infrastructure to support mobile, and securely implement and deploy mobile capabilities across the enterprise.

View on-demand webinar (21 min.)


Mobile infrastructure planning

Can your existing mobile infrastructure support your mobility initiatives? Do you know? Too many businesses are implementing mobility projects piecemeal, with no clear view of the infrastructure needed to support them, or of which initiatives will bring true value to the business

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Cloudant - DBaaS Overview

Use the Cloudant Database-as-a-Service (DBaaS) as a global Data Delivery Network (DDN) to make your Web and mobile applications more scalable and more available to users wherever they are.

Download white paper (540 KB)


IBM MobileFirst Platform Datasheet

Designed to help leaders at organizations create, run and manage HTML5, hybrid and native applications for smartphones and tablets. Organizational teams can provide an optimal user experience across devices.

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IBM Websphere Commerce

A powerful customer interaction platform for online and cross-channel commerce. Through a single platform, WebSphere Commerce software can support virtually any business model and deliver a rich customer experience.

Download solution brief (210 KB)


The Individual Enterprise

An in-depth study on how mobile and analytics will change the way business gets done, and how employees will work and interact very differently in the future.

Download the IBM Institute for Business Value study (1.1 MB)


IBM Security solutions

mobile security solutions

Enable secure access to critical data and applications, while mitigating the risk of mobile malware.

Download solution brief (803 KB)


IBM Mobile Customer Engagement trial download (Formerly known as Xtify)

mobile customer engagement

Sign up now and start pushing targeted campaigns across your mobile, tablet and desktop websites in minutes.

Begin your free trial now

Mobile enterprise

The "upwardly mobile" enterprise: Setting the strategic agenda

upwardly mobile enterprise

Senior managers from hundreds of enterprises around the globe, in multiple industries, with a range of titles, were asked about their mobile strategies and current level of success.

Download study (230 KB)

Mobile enterprise

IBM MobileFirst

We can help you increase workforce productivity through mobile apps that enhance collaboration, improve knowledge sharing and speed responses. Gain efficiency by extending existing business capabilities and applications.

Download solution brief (1.3 MB)


The benefits of targeted app and web push notification for retailers

mobilefirst download web push retail

Deliver highly relevant content and marketing messages to selected consumers – exactly when those consumers are most likely to need and act on it.

Download white paper (311 KB)


How comprehensive is your mobile application testing?

mobile app testing

This IBM point-of-view discusses the application testing scenarios and execution engines that are necessary for complete mobile application testing.

Download white paper (866 KB)


IBM Tealeaf CX Solutions Technical Overview

IBM Tealeaf solutions provide the visibility, insight and the answers you need to verify websites are consistently delivering a positive and successful experience for customers. Customer Experience Management (CEM) at its best.

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The rise of the mobile customer

The dramatic growth of mobile commerce (m-commerce) has opened up a world of opportunity for businesses with e-commerce sites, but it has also introduced a lot of new challenges.

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IBM Application Security Solutions

How to systematically break down the silos within your organization, to enable better collaboration between development and security teams, along with management visibility from concept to launch.

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MDM in minutes

See how quickly you can start managing your smartphones and tablets more securely with IBM MobileFirst Protect.

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Mobile Data Security

Finding the right balance while building robust security controls to help secure and protect sensitive data from unauthorized third-parties – either inadvertently or by malicious intent.

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IBM MobileFirst Platform compared to “do-it-yourself” mobile platforms

mobilefirst download worklight server

Compares the MobileFirst Platform Developer Edition plug-in to unsupported “do-it-yourself” options, with a focus on tools for the development of Web, hybrid and native mobile applications.

Download technical white paper ( 1.4 MB)


Build more robust applications with IBM MobileFirst Platform

With a more comprehensive Mobile Application Development Platform (MADP), your developers can build, test and integrate native mobile applications and help enable a security-rich environment for mobile interactions.

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Embracing BYOD and Mobile Device Management

Mobile Device Management with IBM MobileFirst Protect offers end-users simple enrollment and gives IT full control of iOS and Android devices.

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IBM mobile services for Bluemix – Free trial


A rich set of mobile-ready APIs and SDKs you can mix and match to power your apps. Minimize ops and maintenance costs while also scaling to meet growing demand.

Sign up for free trial


IBM mobile services for Bluemix – Demo

bluemix demo

See our cloud-based environment for building mobile or cloud applications, using our catalog of APIs and SDKs.

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Getting started with mobile — by focusing on planning and strategy

Findings from the IBM Global IT Study on Mobile Infrastructure.

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Targeted push notifications for mobile apps and mobile web

Deliver rich, engaging, personalized content to mobile consumers in the right place, at the right time.

Download report (85 KB)


Adopting mobile technology innovations for the enterprise in a secure way using IBM Security Solutions

Creating and maintaining a secure operating environment for mobile devices.

Download Redbook (11 MB)


IBM MobileFirst Platform technology overview

IBM worklight technology

Extend your business with HTML5, hybrid, and native apps that reach a variety of mobile devices. MobileFirst Platform supports you from development to post-deployment management.

Download white paper (1.8 MB)


Meeting the expectations of the mobile customer

Strategies for offering a consistent customer experience across channels

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A mobile application development primer

A guide for enterprise teams working on mobile application projects.

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How to conquer the challenge of securing mobile devices

IBM MobileFirst Security helps tackle the ongoing challenge of protecting mobile devices packed with sensitive information and access to your organization's data.

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Customer experience management in the new era of mobility

Help protect your brand while moving to market as quickly as possible.

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Native application software development kit (SDK) for IBM Tealeaf CX Mobile

Logging framework captures customer behavior, error detail, detects customer struggle and quantifies business impact.

Download white paper (107 KB)

Mobile enterprise

IBM MobileFirst industry overview

The personal and continuous access of mobile devices is enabling enterprises to transform how they do business.

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Mobile enterprise

How a mobile enterprise works

The promise and possibilities of a becoming a mobile enterprise.

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Accelerating your business through mobile engagement

How businesses interact with customers using this unique platform to build greater intimacy.

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Improve your mobile applications security with IBM MobileFirst Platform

worklight runtime

Intgrates with your existing security infrastructure to create and deliver security-rich mobile applications that help protect ondevice data.

Download white paper (1.5 MB)


Next-generation telecom expense management (TEM)

Generate greater value and control over your mobile enterprise by expanding TEM beyond invoicing alone.

Download white paper (230 KB)


Accelerating the deployment of a secure mobile enterprise

Maturing the mobile enterprise security posture to mitigate risk while in pursuit of business potential.

Download white paper (1.6 MB)

Mobile enterprise

Building the mobile enterprise: integrated, secure and productive

mobile security

A checklist for putting mobile into your organization first.

Download white paper (284 KB)