Claude 3.5, BirdSQL, and the latest in AI Slop

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Episode 9: Claude 3.5, BirdSQL, and the latest in AI Slop

In Episode 9 of Mixture of Experts, guest host Bryan Casey is joined by Shobhit Varshney, Marina Danilevsky, and Michael Glass. The experts analyze both the release Anthropic’s Claude 3.5 and BirdSQL. Finally, we talk the latest in AI slop and is shrimp Jesus the best use case of AI content creation?

The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity.

Key takeaways:

  • 0:00 Intro
  • 1:24 Claude 3.5
  • 13:13 BIRD-SQL
  • 28:13 AI Slop

The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity.

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Episode transcript

Bryan Casey: Welcome everyone to this week’s mixture of experts. I’m your host Bryan Casey every week we cover the top stories from around the industry in artificial intelligence. Today we’re excited to bring you three of the top stories of across the industry. We’ll be kicking things off today with Claude 3.5 Sonet. T’s working well right now what’s not and what we’re hoping to see. Joining us this week to cover all the most important topics in AI we have Shobhit Varshney VP and Senior partner gen AI in the Americas, we have Marina Danilevsky senior research scientist, and we have Michael Glass an AI researcher. We’ve been debating renaming the show for mix mixture of experts to to America’s Next Top Model uh because it seems that every week there is an announcement of yet another model that is yet in top of yet another leaderboard, and today we’re going to talk about two of them. We’ll talk about Claude. We’ll talk about the bird equl lead leaderboard. We have some other topics but we’re going to jump right in um and talk about the release of Claude 3.5 sonnet uh which recently came out and is topping a lot of the uh the big leader boards and to kind of kick things off show bit wanted to turn it over to you and just you know one of the things that I noticed is that one of these things happens like every week and I’m just curious like how Enterprise clients are ingesting this stuff? Are they you know waiting on pins and needles being like when’s the next model coming just so I can update all my API calls to a new one or are they like H I just I just did this like do I need another one like how does this stuff land for them and like are they actually able to ingest the pace at which things are coming out right now?

Shobhit Varshney: Bryan what a world we live in man. Like from gbt 40 and now with cl 3.5 just the pace of innovation and what my 10-year-old kid has access to is just insane. Like just we’ve got to wait and appreciate how far AI has come so quickly. So I’m big huge fan of the big models that we we seeing and the capabilties just absolutely stunning. From an Enterprise perspective majority of our clients are still users of AI so they will go sign up for a large SAS platform an article or or copilot with Azure and so and so forth and they’ll be consuming AI through that particular vendor in the SAS format in which case now now the vendor is choosing Which models to use. So so for there’s a small subset of teams that are actually building their own models or they are configuring their own LM apps end to end kind of made some choices on going to bring in so in this case AWS investing 4 billion plus in anthropic gives people access to 3.5. So if you have an Enterprise that has already built entire end to end contract analytics on Azure they are not going to be able to use the 3.5 goodness that comes from Claude. Contin to use their GD 40’s and and 3.5s and so on so forth so there a little bit of in the Enterprise space the coolest model is not what you really get access to. There’s a lot of things around what happens to the liability and indemnification and does it really I’ve spent enough energy in making it understand my domain so Enterprises don’t quite switch models the way we do. I dropped my uh gyd uh my chat gyd plus and I switched over to Claude to experiment more with it right? So as a individual user I’m going to keep switching around for the best model and no longer use my Gemini subscription as well right? So I may follow more than what an Enterprise.

Bryan Casey: Word that makes a lot of sense and Marina, Michael question for both of you like the announcement I thought was interesting because it was a mix of improved capabilities across a lot of the dimensions that were accustomed to people talking about you know just benchmarks Vision um but it was also product announcements where they were talking more about um about artifacts and projects and actually like in some ways show it to your point about like people like ingesting SAS tools they went from like Claude is like going a little bit away from just like that like standard chat interface to like behaving a little bit more like a SAS tool um in some of these areas. So like I’m curious if you all thought that the more noteworthy piece with some of the capabilities or actually just like where they’re nudging the product from you know like a like you know the end result of all technology B2B SAS on on some level but if like which one of those dimensions um that you found kind of more interesting about the technology and just like where it mean or what it means in terms of like where things are going.

Michael Glass: Well for me yeah the the business part of it um maybe didn’t land as as strongly. I was interested foring the the scientific progress angle. So you know the thing with these closed models you don’t necessarily know what they did that got the performance increase but you do see the performance increase. So it it’s a it’s a interesting mystery what what’s uh what’s behind all of that.

Marina Danilevsky: I think that speaks to maybe a very slightly different work that Michael and I do when it comes to the research side he’s certainly more on the science theory side I end up swimming sometimes more in the business application both of which are really valid. I actually was interested in the the artifacts side and their claims. I haven’t played around with it yet myself but the claims of how it would be used for potentially for for work collaboration or how to create things that are richer. Because I’m really interested in how these models actually end up being useful rather than maybe how they work on particular benchmarks. There though I would like to know the the science behind why is this one according to anthropic going to be better or more useful. Is it merely because of the workflow ux that they’re enabling or there something to this model versus other models and actually that’s something I’m really interested to dive deeper into.

Shobhit Varshney: So so t on the just the core capabilities though, I do feel that the the artifacts having a window on the side where they’re en now going to be enabling some team collaboration that’s going to go quite a bit a long way today. Each data scientist has their own space and we continue to work in that so I’m pretty excited about what we can do. Just I was working with my 8-year-old daughter and we were trying to figure out how to create a game that she was playing on her iPad say let’s let’s replicate that with Claud and absolutely stunning how well it was able to do that. And we able to iterate through it and see things moving on the right side and you could see that that uh thing upgrading. We have uh when we look at benchmarks across these uh different vendors as soon as the announcement comes in we like oh rah champagne open the champagne it’s such a great Benchmark right, but in the real Enterprise world we we have to go deploy that in our own use cases and see if it’s working and stuff right. So I would like to share one example. I was recently at our in our Bangalore Center in Bangalore we have our industry Labs where we have set up different sections to each industry cpg and utilities and so on so forth. In the utilities U Wing we had actual dials of uh machines right so you had these analog dials and there’s whole gradal the needle is pointing towards the reading right. So we work closely with a lot of our utilities and Manufacturing clients with Boston dyamics and whatnot so we get a bunch of images coming off of those and the image is of a dial that’s at an angle. It is reflecting some sun and a lot of the markings over time have actually rubbed off. So there’ll be marking at one at 3 four five so the middle two is missing and then most of these dials also have a green marker that says hey this is the safe zone for this particular dial. I’ve been very frustrated so far that open ai’s gp40 the best in-class model if I give it those images that I’m I’m working with today was not able to go look at the reading. And I was pleasantly surprised to see 3.5 Claude take that image and was able to correctly annotate and I the way I had asked the question was figure out all the major ticks and all the smaller ticks after that and then figure out where the needle is and then tell me if it’s in the green zone or not. It absolutely nailed it and I was very pleasantly surprised. It didn’t get the green Zone part correct but comparing Gemini Pro 1.5 to 40 from from GPT and then now Cloud 3.5 I could see that. But then we started to do the math on it. My team does this when we are doing millions of these images every day for our clients and started to do math. Our pipeline is a is a classic machine learning YOLO base model uh and we have different versions we’ve done the whole thing end to end we’re using some segment model from meta to figure out what’s where in the image and stuff. The accuracy that I’m getting there is more consistent but the price point of delivering that for this utility is a fraction of what I’m getting from claws 3.5. So even though I have this beautiful model that does this really well and I’m super excited that finally we’re able to do this I couldn’t see the actual use case in the ROI to recommend that to one of my clients. So out of out of say I put through about 20 images uh through it and clot got about 18 of them correct that was pretty high and gp4 and Gem live was was actually not doing very well on those particular images and stuff. Gp4 was doing a bit better but getting 18 out of 20 correct that’s quite a bit. Unfortunately even 18 is not high enough for any of my clients right? They need to have very high accuracy if you’re talking about plants with like power plants power productions happening you have to be pretty spoton. You can’t just have 18 out2 correct.

Bryan Casey: What was the actual difference was it a like a factor of 10 or a factor of two? Do our clients have a sense of how like they’re used cases that are close? You know it’s like the we almost have capable enough models to unlock you know these sorts of Di and we’re just waiting and like once we get there like this thing’s going to be able uh we’re going to be able to use these things. I know some of the emergence is often times like unpredictable, and so you don’t actually know when capability is going to show up, but do they have like good feel for the things that are are close versus the things that are like you know way way farther away in terms of you know real use cases?

Marina Danilevsky: I think that you’re actually uh pointing at something interesting. So a lot of the clients are still not quite at the point where they know what it takes to trust these systems even in something that’s text and not only not multimodal but it’s just a single modal. There’s a feeling of yeah I play with it for a little bit and it it seems to pass the initial sniff test but I can still consistently break it consistently break it and the risks just continue to be too high exactly what shba just said of it messing up one time having either a viral negative PR moment or a lawsuit or you know anything else of that. So because there’s still this feeling of actually I I don’t get the sense that there is that level of comfort that uh where they’re ready to Contin you know really completely put it into production unless it’s fully wrapped by something else an amount of guard rails and amount of anything that’s able to catch it so, certainly not there yet at least from from my particular experience. I don’t know show but if you’ve seen something different.

Shobhit Varshney: Yeah so there are uh certain use cases like uh code completion like any code development that’s the biggest progress we’ve seen in the industry from across all vendors. We have done some amazing work with our Granite code models that are small tiny understand the domain beautifully and they can help with code completion endend life cycle. So far we’ve been most impressed with the accuracy that we get out of code completion especially for the more popular popular languages right. The second has been around customer care. There are internal facing use cases in Customer Care not external. You don’t want uh to sell a car for a dollar to end users, you want to make make sure that you’re doing something in where it’s internal facing looking for insights looking for transcribing uh Speech and figuring out what’s H happening things of that nature. Creating test data sets training data sets those are working out really well. Agent facing workflows so those two I would say we are close enough where we have great deployments and they’re being done at scale across a large set of AI vendors. I think the the the tip over point is when it starts to look at data really well so so far we’re talking about text. The big Chasm it needs to cross is structured data sets. This is where we’re looking at your data is in sap or in Salesforce oracles things of that nature and now all of a sudden my in the middle of my workflow there’s unstructured documents. It’s getting there where it can give you lineage tell you where the answer came from but when it comes to structured data sets llms don’t inherently understand data really well. So most of the TS have been made have been can I go from national language into making a API call or a SQL statement things that nature and then I’ll go grab some data. That’s the area that’s going to unlock a significant amount of productivity once we understand how to pull in structure data sets into our national language conversation.

Bryan Casey: I wonder if that’s a great pivot to the the second topic which is to talk a little bit about structured data and even just the um the bird sequel um Benchmark. Do you want to maybe like kick us off there and just talk a little bit about um what that is and why it’s important?

Michael Glass: Yeah I think it it goes directly to what sh was saying that you know we have models that are pretty good at code especially with a human in the loop they can you know already add value today, but there’s a lot of challenge with data. So you can take their strength uh to address that weakness and create a text to SQL model so that people can interact with their data you know using natural language, and but with a human in the loop you can examine the the SQL statement uh ideally with some explanation uh also from the llm about what it’s doing and why, to gain confidence that that is really selecting the right results set. I that’s that is the data I wanted to to get out.

Bryan Casey: That makes sense and I think there’s like is there’s a few benchmarks in this space that are actually there’s benchmarks for everything, and we could probably also retitle this show Just The Benchmark show um on some level. But I think um there’s a few benchmarks I want to say in the the Texas sequel area and um I I believe bird is one of them. Do you do you want to talk it all about I read a little I read the paper um that they published on that but do you want to maybe just take a minute and talk a little bit about uh the approach that they’re taking why it’s maybe a little bit different from from some of the other benchmarks that are out there in the space?

Michael Glass: Sure yeah I think uh for a long time spider um spider one .0 I should clarify now in case 2.0 comes out soon uh that that Benchmark was very popular, um drove a lot of research but it reached a point where people were getting 90 plus percent on it, uh some you know the hard questions weren’t that hard, and didn’t necessarily challenge state-of-the-art llms anymore. So with bird bench you know the uh organizers still made a variety of difficulty levels but the the challenging questions in BD are much more challenging than the extra hard questions in spider, so it it really moved uh the difficulty level. Also yeah the the databases in spider were created uh all databases all database schemas are created and and the ones in spider were invented by database students, but the uh databases and bird were gathered from Real World um databases and and sets of uh data sets. So they’re considerably more messy, um which is going to be the case in in in the real world. You’re going to have to deal with databases that are not not very clean not well normalized have uh missing and messy data, um so there’s a both of those challenges the the difficulty and reality of the the schemas, uh as well as the difficulty of the information need the complexity of the information need.

Shobhit Varshney: There are two different things that the bird SQL paper did. One was looking at the actual accuracy of the SQL statements but then they were also looking at the efficiency of the SQL statement itself. They are different ways in which I could join tables and get the answer out and they in some of the comparisons one query could take 42 seconds the other one could take 5 Seconds right? So there’s obviously a efficent and then Effectiveness score with bir equal to. Do you see that in other benchmarks as well?

Michael Glass: I think that was their Innovation, you know that was one of the things they brought, was I think also may be related to the complexity of the queries. When you reach a level of complexity there’s now many ways of answering that, um by crafting many joins or maybe some subselects, um so they can vary considerably as you say in the actual efficiency that the time it takes to execute. So I think that was maybe something that came out of just developing uh a more complex uh Benchmark.

Shobhit Varshney: Michael where do you think there might be a good direction to go for the next set of benchmarks of what are the next set of hard questions that you would like to see if you could uh get a benchmark on order what might be valuable?

Michael Glass: I do I do think that there’s a lot of questions and and it was a true in spider, uh it’s true in bird that have a a very simple result set. It’s just asking for a particular number. I think a lot of what people want to do with their data is to build a result set which they can then visualize so it’s it would have many rows, uh with some aggregation over you know often location and time, uh you know that could then be presented in a dashboard. That that’s not a a high percentage uh of bird not very many queries that are suitable for that kind of of uh visualized analysis so that that’s what I would like to see.

Shobhit Varshney: And followup queries right? Once you have that kind of aggregation you could then potentially even have turn it into like a multi-turn type of stuff. T I want to highlight a few things about bird SQL. I I was generally very impressed. There’re about close to 13,000 unique questions as part of the test data sets. There’s about close to 100 big databases. It represents about what 30 GB plus of data that we quing right? So a whole bunch of different professional domains Stu of that and on that Benchmark IBM’s uh Granite models are number one. We crushed it. We have the EXL plus our Granite 20 billion parameter model from IM research that is currently the king of bird SQL. Can you just highlight in a couple sentences what are some of the innovations that IBM has done in the in that space to get the SQL just nailed?

Michael Glass: Yeah I think uh you know it’s a multi-stage uh multi multi-piece uh model. So uh one thing we call schema linking is just identifying what piece of this database is actually relevant for answering your question. Typically you going have many tables many columns for each table, uh but only a small fraction are actually relevant for what you’re asking. So that was a big focus is first narrowing down uh what piece of of the database is relevant. Then there’s another part where we try to identify what are the conditions uh you need to match against in the database, uh so that the values in the database can be represented in many ways and this is part of having realistic uh databases. You know the it can be represented by Y and N for a Boolean column or zero and one or true and false. So dates and places can be represented so many different ways so just that ability to understand uh what you need to include in your query that will actually match the values in the database, that that was also a significant part.

Bryan Casey: I’ll tell you from my perspective this whole area is one of the more exciting and interesting like spaces and opportunities for for folks who like worked with me a few years ago once upon a time I used to manage um uh have I managed analytics teams a couple different times um in my life and we have we used to have an analyst ICS request Channel um within our digital team that I used to joke and tell people was my least favorite slack channel in all of IBM, and it actually basically functioned as a text to SQL model which is that people would just dump in requests and then our analytics team would just go off and return you know an hour later or a day later with an Excel file being like I ran some SQL here’s your answer. And I would just sit there and stew at that channel and just be mad all day long uh basically cuz I would look at that and be like you guys should learn how to do this yourselves like why are you asking the team these insanely basic questions, like if you can’t answer these questions like how are you even doing your job like all the time sort of thing. And so like when I think about this space like the Nirvana to me is that people the questions that people would dump in the analytics request Channel they can just ask to an llm in natural language, but one of the one of the tricky things i’d love the panelist thoughts on this is a lot of things people want is like their core kpis, um that sometimes they’re measured on. It’s like how am I doing on performance on this thing and like getting the wrong data in some of those like depending on the type of kpi like a lot of consequences uh sometimes of not getting that data accurate, um so you know I’m just curious to team’s thoughts on like you know do we think we’ll be more productive in this space early on empowering anal analysts to be faster? Do we like you know is that Nirvana stage of you know just business uniters asking questions in natural language you know getting results back do we think that’s closer than it feels, um right now like how like where are we on that maturity curve?

Michael Glass: We’re going to get to a point where it’s useful for a data analyst first, uh that that’s going to come well before it’s useful for somebody who who doesn’t understand the sequel, uh but I think that uh you know a business User it’s it’s it’s on the horizon. It’s um with with tools for explainability to to provide some justification and verification of you that this is actually answering what you’re asking, uh I think that uh you can gain some confidence in the output the llm even if you’re not familiar with SQL.

Shobhit Varshney: I I think there are a few different ways in which different uh vendors are going after this Market. You have the classic business intelligent platforms right, analytics and Pi uh tools. Gartner just released theirs this week again Microsoft Salesforce Tableau or article Google big queries or the thought spots of the world top right right. So you’ll have all these leaders uh who have been bi tools that’re now not adding natural queries to it. Then you have another Camp of deer brakes and snowflake that’s where the real inje engines are for queries right. So you have query that comes in you’re going to fire off in real time cross multiple different sets of of T sets. There the speed of inje is going to be very very quick quick there. They are investing quite heavily in understanding what is in the data. So given a particular column and there’s a header for that that says abcore XYZ now what does that name actually translate to a national language. So there’s a lot of work that’s been done in interrogating and discovering the data creating the right set of met data attached to it. So that when somebody says hey I’m looking for numbers from this particular region across X then you have a good way of me mechanics to go and translate that where what it means in snowflakes ice tables or what does it mean in in different formats across data breaks. So I there’s going to be a good mesh up between the pure bi players adding national language and then the data side of the of the world extrapolating and exposing more metadata around it so you can nail the actual data where you need to go bring it from in the lineage. And then all the governance falls on the left hand side where which data set has been approved for what kind of reporting. If you’re looking at say creating a report on sustainability there has to be a data catalog that’s OS. So now we’re starting to understand how the data quality and the data cataloges Discovery there’s there’s a lot of effort that’s going in that space. And now you’re starting to scale up on the national language inside of bi bi reporting dashboards that is still critical. Microsoft is attacking this with powerbi where in the first iteration of it powerbi co-pilots was really focused more on the developers. So my team will go and build out a whole bunch of different dashboards there’s AI baked in for me to go switch out different panels so on so forth. Over time now they’re adding uh ways in which a end user business analyst can just ask a national language question. But then then you have to go uh ask follow-ups and say hey did you mean this region or that one and so on so forth. But it’s great to see this blend of data getting better and the tools that are analyzing and interrogating that dat are getting even better as well. We release our own Watson xbi uh tool that again tries to mesh that together from our Watson x. data set and on the right hand side you have a better national language query system that goes and pulls out as well. But it’s a very very hot field for a lot of motion. I was writing an article about how the dots on the Gartner have moved on the bi. It’s incredible how much movement has happened and so many people are now moving into the leader space in the Gartner quadrant whereas we didn’t have those many last year.

Bryan Casey: One other interesting piece and maybe as a last word Marina I’ll throw it over to you. I’ve also I was also just reading a bunch of like articles Reddit threads things like that about people who are trying to make Texas Equal work inside of their companies and like one of the interesting things people are saying Well turns out documentation is useful for humans and also for llms. And so people were talking about actually building some like rag patterns that were like just taking the documentation for their database and putting it into the context for um for the llm so it actually like had some sense of like what some of these fields um were supposed to mean. So I’m just curious if you’ve seen you know anything like interesting or noteworthy kind of you know just in the rags space around how it like how it intersects with the whole kind of Texas equl area?

Marina Danilevsky: I mean I will add to that that documentation is useful, uh examples of hey I ran this kind of kpi report for one company for one thing can you do the same thing but for something else those kind of examples are very useful. A reason that you could I think make a lot of progress and we are making a lot of progress with this bi space it’s very similar just in uh code creation space. You’re you’re wanting particular functions in particular order and you can very rapidly build up a sequence of things that you need and check whether it makes any kind of sense. So like what Michael and CH you were saying that it can be a little bit hard to go straight to an end user who doesn’t understand but it’s quite easy to go to a data analyst who looks at it and goes all right I immediately can see where this is going off the rails. Give me this information this this this that ends up speeding you up a whole lot. But the human can immediately tell where things are good where things are bad. So what kind of knowledge is uh helpful to throw in and especially examples of oh yeah this it’s like this but for this company for this time period for for this kpi that’s where you’re going to get a lot of speed up because you end up just doing a lot of the same thing over and over and over again and that always means it’s a place that’s ripe for this this human in the loop automation.

Bryan Casey: Every week we have a thread where we talk just like what are people seeing in the industry what do we think is interesting. Obviously we covered some pretty big news so far. The last piece is we actually there was an article going around that was talking about books for like 299 that were appearing in Kindle U as like ads and they’re clearly 100% AI generated books. And they’re they were nighttime stories for kids and parents uh essentially which usually you don’t hear that. Usually the nighttime story which I think was a joke in the article nighttime story for parents is just a book, uh right as opposed to like a bedtime story, um and it would be like you know using your mind control powers for good and it’s just like all of this like uncanny valley like ebook content that’s out there. And we just we thought it’d be a good idea to just like talk about what’s happening sort of in the content space. We’ve been using the term AI slop um a little bit and there’s there’s been a few things that have I think been been going around the internet. I’d love to just get the the panels kind of experience with some of this but some of the most recent ones I’ve seen is um there was a video of like Dave Chappelle um that went Moder viral which was not Dave Chappelle speaking. It was somebody had one of the llms write like a routine and then basically piped it into Chappelle, um there was you know there was a video that was going around of like Toys R Us’s first like attempt to do an ad uh with Sora. There’s like way too many SEO stories of people just like lighting domains on fire building like llm generated content. And one of the like maybe my hot take to start this off and then I throw to throw it to everyone what else is like content to me and content generation almost feels like a red herring, um for llms right now. It was the first thing that people latched on to. It’s like oh I can get this thing to like write a blog post or a movie script and like none of those use cases I don’t know if y’all have seen any of them like none of those use cases have like seemed like they produce really anything useful, um right now. And there’s lots of other areas where like many interesting things are happening like most of the conversation we’ve had here today but like content still like takes up weirdly high percentage of discussion in the market. And there’s just you know I don’t know if it’s just not there yet but I’m not seeing like good things happen in in this space. So I’d love to just like open it up to the group and just one have you seen anything else and let just like has struck you of being like how did we get here to this place and then do you also like do you disagree with the take that you know content is like a distraction almost um in the llm world right now?

Marina Danilevsky: I don’t know if content is a distraction. It is something that is easy to create and easy to consume. So most of the things we’ve been talking about here are a little bit harder to understand where whereas you see a picture of shrip Jesus and it’s funny and you’re like all right that was funny. All right I’ll allow that there’s one good use case then sh Jes that’s funny. Slob I would categorize it as some kind of mixture of funny annoying and dangerous. Funny is strimp Jesus. Annoying is these uh Kindle ads where you look at them and you’re like okay the the title is weird the girl in the picture has eight fingers. Okay this is clearly some kind of you know low grade content that is trying to get to see if it get my attention. Then there’s dangerous which is the AI guide to mushroom foraging which is going to kill you if you’re going to go ahead and read that. That was going around a little while ago and you’re going to get this again because it is so easy to generate. Amazon lets you complain about these book sellers and and take stuff down but it’s just as easy to put stuff back up again. So it’s just going to continue to come back and and continue to come back and go and be on uh various social media platforms because it’s funny. I actually think there’s something beneficial to this because it continues to keep in the public eye a reminder of just how easy it is to turn these things into trolls and so that you don’t fall into a sense of complacency of only hearing about you know oh this is successful this is useful. Yeah but as soon as you turn it to to evil means it’s actually still continues to be very easy and very very clever so I do think there’s uh there’s some use to that.

Shobhit Varshney: BryanI’m going to disagree with you. I think content creation is an amazing use case for Enterprises. So like we within IBM we’ve had a big partnership with Adobe and we do a lot of our marketing end to end as long as it’s done within constraints. You’re using brand approved guidelines you’re using content that’s been being wetted and so on so forth as’s a human in the loop the content generation has delivered amazing value for us as IBM and we’ve done the same for our clients. And I’ll take a more hot take on this and this is something that Yan had shared he runs all the AI for meta. He had described how their using llms to filter content before people post right. So two years back when they were looking at somebody about to post something on Facebook or Instagram and they’re trying to validate if this is hate crime views and so on so forth they would have one in four chances of actually catching content. Now with their lava models they’re able to get close to 90 94% of those about to be posted. They can flag them as something that should not be posted right? So this is AI being leveraged for good instead of saying that hey if I can just generate a whole bunch of content the reverse is also true. I’m leveraging these llms for some of my Banks where we’re doing social engineering attacks security related and we’re able to identify which of these are actually social engineering hacks right? So there’s a flip side of this and I would say content creation I would think is a amazing superpower for llms if they’re used rightly the right context in Enterprise with the right guardling around it.

Bryan Casey: You did say one thing which I’ll just I that I think is underappreciated and this is kind of what I meant by the red herring piece of it is we actually we do have some use cases on the team where we’re using now and it’s like saved us a gazillion hours. So it’s like I there are real things that are that have helped from a productivity perspective but the second thing you mentioned that Yan talked about where like I think they’re an underrated Analytics tool actually, um like it’s a different type of like NLP analytics that like you couldn’t do without human sort of judgment, um before but now you have this other type of computer that can do a different sort of analysis, um and we have so many use cases around that sort of activity. So it’s like that sort of analysis summarization like how that plays into internal workflows like just this like whole universe of value that that we see there and that sometimes I think it’s like gets a little bit distracted that’s like oh you can create content, it’s like well you can analyze it too, um and you can do all sorts of other things with language. So you know I I do know there are some there are legitimately some good good use cases but sometimes I like I get a little sad that we don’t talk more about like the use case that you just talked about there.

Michael Glass: Yeah I’ll say that uh I think for a long time we’ve had an abundance of of some lowquality content for blog posts and um books. That’s true the internet is not like has not won the Academy Award right. I think also you know it speaks the the danger might be uh a little overstated that you know we we’ve developed defenses against human created fakes, uh which have been around for much longer than llm or other models have been able to create any kind of convincing fake so, um I think uh both the both the danger and the value of some of this uh content creation that humans have already created an abundance of, um probably pretty low.

Bryan Casey: That’s true. I tell you one of the when I saw the Kindle thing one of the YouTube had all these sort of interesting challenges with like they’re calling it algorithmics Lop back before j a i was even cool, uh and you know I look at like a show like Coco melon, uh um this is probably there’s only a very specific audience that’s going to resonate with this but I’m just every time I hear Coco melon I just like dye a little bit inside. I’m like put on Bluey like, um and so I look at CoCo melon that just like feels like an algorithm created like a child tuned like engagement engine essentially. And I’m like oh I see that Kindle stuff and I’m like oh no I I can feel more Coco melons coming and you know and for like especially for kids. So you know I don’t I don’t know whether I would put that Under the Umbrella of dangerous but you know it’s like some of that it’s like I don’t know makes me a little nervous on on some level. That’s far away from an Enterprise use case but maybe as like a parent I see some of those things and I’m like side iing side iing a little bit.

Marina Danilevsky: Is so interesting by the way I don’t know if you’ve read about the company but like it is absolutely uh based on make take tracking a lot of kpis like how long people watch the videos and trying to game that as much as possible and maximizing that. Bluey which I love is a wonderful content and it’s not for that at all. And Coco Melon really is how long can we keep the kids engaged? They track like every second what the kids are watching so there’s a lot of AI being put to use there although it’s still being put to use by people who have decided that that’s their goal.

Shobhit Varshney: Yes I think overall if you’re looking at this the content creation part you touched on this with the Toys R Us with Sora as well the ultimate use case would be I don’t like I don’t care much about who created the ad itself right. Tar did an amazing job at kan’s releasing their ad fully created by 80% created by by Sora right? Amazing work but I really want to fast forward to a point where the movie that I’m seeing in the in in my screen I want to be in there. Like I would love to have a scene with Beyonce right?

Bryan Casey: I was that was not where I thought you were going. I was like.

Shobhit Varshney: It’s like I’m the star of the movie imagine right? Like I would like if I’m watching Avengers and I’m big Avengers fan I would want to be helping Iron Man in that particular scene fighting Thanos right? Just imagine the power of you create a this of an inserting inside of a movie that you’re watching. I think that’s the future that I want to live in. Don’t tell my wife I refer Beyonce and all those.

Bryan Casey: We’re gonna we’re just going to cut this part of the Pod. So like it’s over but I think it will be very interesting to see how this space like shapes up. There are places where it’s like I could see like an algorithm and like a reinforcement learning type of thing producing like Coco melon on steroids and parents like people looking that and be like what is that stuff, but at the same time I think there’s plenty of plenty of places where like there’s a ton of opportunity. There’s like real stuff people are doing today, um but there’s also other interesting things like around like analysis that I wish people would pay maybe a little bit more attention to. So in any case Marina, Shobhit, Michael thank you for joining us today, um it’s great discussion and we will see you back here next time on mixture of experts.

Marina Danilevsky/Michael Glass/Shobhit Varshney: Thanks all. Thanks so much for.

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