IBM at Dreamforce

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Let’s create smarter business
 

Dreamforce 2025 brought together the best in AI innovation and visionary thought leadership for three inspiring days of immersive demos, expert-led learning and hands-on access to cutting-edge tools.

IBM demonstrated how agentic AI and unified data can help organizations automate complex tasks, make smarter decisions and create connected customer experiences. We showed how integrating siloed data into Salesforce unlocks new insights and how IBM’s capabilities go beyond AI to help mitigate risk and deliver real business value.

Catch up on Dreamforce — anytime, anywhere

Access the sessions you may have missed or revisit the topics you want to explore in more detail. Our Dreamforce on-demand videos feature insights from IBM and Salesforce experts on how organizations are using data, AI, and connected platforms to drive transformation and business value.

State of Salesforce 2025–2026

IBM launched its 14th annual State of Salesforce report revealing three key priorities for cost-effective agentic AI at scale.

    Read the report
    Areas of expertise

    Forward-thinking enterprises need solutions that drive digital transformation, optimize customer experiences and fuel revenue growth. IBM’s comprehensive suite of offerings combines the power of AI strategy with Salesforce Cloud expertise to deliver industry-tailored solutions.

    Agentforce + IBM agentic AI strategy

    Accelerate realizing the promise of agentic AI by choosing the only Salesforce implementation partner recognized for its ability to: build custom agents​, implement pre-built agents, extend the functions of agents into enterprise back-office systems and unlock mainframe data through the zero copy commitment.

    Request an Agentforce strategy workshop Read about IBM + Salesforce Data Cloud
    Enterprise modernization 

    Tightly integrating Salesforce CRM and back-office systems unlocks vital data to make better decisions faster, optimize operational effectiveness and improve customer experiences. IBM helps amplify the effectiveness of back-office systems with the power of AI.

    Learn more Read about IBM + MuleSoft
    Service transformation

    Modernize professional services to meet rising customer expectations while lowering operating costs with outcome-based models. By leveraging AI and Salesforce Service Cloud, IBM helps delight customers and unlock new revenue streams.

    Learn more Read about IBM + Salesforce Service Cloud
    Sales transformation

    Maximize sales productivity, drive revenue growth and deliver a seamless buying and selling experiences with Salesforce sales and revenue clouds. IBM uses AI to enhance revenue operations across the entire lead-to-cash process.

    Learn more
    Marketing transformation

    Deliver personalized customer experiences by acting on real-time insights fueled by a unified data strategy. IBM and Salesforce marketing cloud use AI workflows to spread insights throughout the enterprise to earn customer loyalty and trust.

    Learn more Read about Generative AI for Marketing
    Industry clouds

    Empower clients with tailored solutions that leverage IBM’s deep industry expertise and Salesforce industry cloud capabilities to accelerate implementation and streamline business processes. These solutions incorporate AI-driven insights to deliver transformative business outcomes in record time.

    Learn more
    Industry expertise
    Wind turbines on a rural setting
    3 imperatives to an experience-led approach to clean energy
    The three-pronged approach that utilities can take for clean energy program modernization is helping them adapt to changing regulations and customer expectations.
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    Recording academy: Transforming the nominee and member experience
    The academy of music professionals, famous for its Grammy awards, turned to IBM to migrate its legacy CRM database to a cloud-based solution.
    Close-up of hands holding puzzle pieces
    Salesforce: Uniting IBM's own client, partner and employee experiences
    Salesforce is pioneering a digitized, streamlined, service-focused platform that can consolidate our infrastructure and reduce complexity.
    Couple inside a car with a worker reflected in the car window
    MOL Group: Remaking the service station experience
    Eastern Europe's largest integrated oil and gas company builds a digital marketing platform to fuel revenue growth and customer loyalty.
    Two workers in a mining field
    Energy giant Shell eyes net-zero emissions
    Shell is building a digital platform to enable decarbonization through operational excellence, safety and sustainability in mining.