Create with Watson
Sneak peek video
Attend morning and afternoon sessions on 28 February, 2017 for an insight-packed IBM event focused on how to transform your business with digital.
Reserve your seat
Please note that you will need a valid Mobile World Congress conference pass to attend this IBM session.
10:00–13:00 Hall 8.0, NEXTech, Theatre BC
Join CEOs and senior business leaders who are combining strategy, technology and creativity to digitally reinvent their business. You’ll hear how:
Scandinavian Airlines used Design Thinking to re-imagine the travel experience for flight attendants and passengers.
BP put customer experience at the core of its digital strategy and quickly scaled for global reach.
You'll also hear about new delivery models that can give your business the first-mover advantage.
15:00–19:00 Hall 8.0, NEXTech, Theatre B
Join CIOs and CTOs who are forging new technology combinations to radically improve operations, re-imagine experiences and drive business value. You’ll learn how:
SimpleC is transforming models of care for patients with memory loss using cognitive and mobile.
EPEL – Centers for Arts, Culture and Tourism of Lanzarote in Spain is setting a world-class standard for tourist experiences.
VineSleuth uncovered a profitable new retail market while bringing personalized wine selection to the mass market.
Other innovators are disrupting industries with Internet of Things, cognitive, cloud, mobile, analytics and more.
Cognitive isn’t a vision for the future – it’s a transformative force for business reinvention right now. Get engaged with IBM at Mobile World Congress to learn more.
Schedule an executive meeting
What does personalization look like to you?
Hall 3, Booth 3.H30. Engage with IBM Telecommunications executives and schedule a tour of our private solutions lab.
Read blog by Alisa Maclin
Read blog by Josh Goff
Read blog by Carolyn Baird
Read blog by Mario Cavestany
Or call us at: 1-877-426-3774
Priority code: Mobile
Call us at
(Priority code: Mobile)
Visit us on Twitter
Visit us on Facebook
Visit us on Linkedin
Visit us on blog
Visit us on youtube