Make smarter, quicker marketing plans and decisions, with input from AI.
Don’t meet market needs. Outsmart them
The key to outperforming your last best campaign is hidden in the data—past, present and future. IBM Planning Analytics is a flexible marketing planning platform that helps you model scenarios, forecast outcomes and adjust strategy in real time. With the help of AI insights, you and your team can understand market needs earlier to create more relevant, personalized customer experiences that make a noticeable impact.
Empower your team to identify growth opportunities and discover new target audiences while optimizing costs with a marketing planning software that prioritizes transparency and collaboration across departments.
Don’t wait until a campaign wraps to autopsy its success. Continuously adapt marketing plans and evaluate KPIs to help ensure that your business goals are realistic—and attainable.
Understand what drives your customer base, perform market research and refine your campaigns. With accessible AI-infused predictive capabilities, you can test different types of marketing plan templates based on multiple buyer personas and messaging.
What you can do
Increase marketing ROI by integrating strategic plans with external market factors in a unified marketing planning tool. With AI-powered forecasting and scenario analysis, your team can better test and analyze campaign strategies, assess potential outcomes and make informed decisions about new products or marketing mix.
Analyze marketing performance quickly and accurately with AI insights that point out trends, variances and anomalies. See exactly what drives results and evaluate outcomes by market or channel, so your next campaign performs better.
With real-time functionality and end-to-end visibility into performance, you can easily compare budget to spend. With sharper resource management and more accurate forecasting, you can shape your future marketing plans with a scalpel, not a hatchet.
Cross-industry use cases
Transcend the limits of manual planning with simplified, integrated financial planning and analysis. Achieve consensus between income statements, balance sheets and cash flow.
Blend advanced analytics hierarchy and an unlimited sandbox of “what-if” scenario analysis into your supply chain processes. With the foresight to pivot quickly, you can turn disruptions into opportunities.
Track and analyze sales representative performance and sales capacity data in real-time. Use the power of AI to optimize effective sales processes, enhance productivity and reach revenue targets. Automate resource allocation and territory planning to get a competitive advantage and increase market share.
Create accurate AI-guided workforce plans and gap analyses based on changes in employee development, location, return to work, remuneration, retention, churn rates and strategic objectives.