Managing intellectual property for success
The international business community recognizes the ability to manage intellectual property as critical for commercial success. Doing so effectively, however, is often easier said than done. And finding partners to help can be difficult. Organizations that excel at managing their intellectual property are the least likely to share their knowledge, and those that do offer to help often have little or no patents of their own. IBM, however, both understands the IP landscape from hands-on experience and makes its know-how available to its partners.
“Throughout the world, IBM is recognized for our intellectual property development, management, and commercialization leadership, as well as our leading role in global IP policy,” said Ken King, General Manager, Intellectual Property, IBM. “We can put them to work for almost any company with intellectual property resources.”
Focused on specific needs
IBM delivers intellectual property management expertise customized to a company’s specific needs, based on IBM and industry-leading practices. These needs include:
IBM uses a structured component business model, breaking down into discrete modules all innovations and business activities with intellectual property implications. This approach helps ensure that an organization's portfolio is managed completely and efficiently. The blue matrix shown here illustrates each module and the teams that implement it. Each module incorporates IBM and industry leading practices, which IBM makes available to selected clients through know-how licensing agreements.
The intellectual property team
IBM’s team includes professionals from across the spectrum of IBM’s Intellectual Property practice. The team works with each client to identify the modules it needs to reinforce the weaker areas of its practice, and then delivers the know-how to accomplish that.
Take for example, the policies and procedure frameworks, found in the "plan" zone of the component business model. This module covers such topics as creating IP and associated business conduct policies, generating guidelines and policies for managing outside counsel, understanding different types of IP agreements and when to use them, and roles and responsibilities for drafting and updating procedures.
Found in the "implement" zone of the matrix, the portfolio management module covers how to manage a portfolio in a way that supports the company’s IP strategy including: developing filing strategies, driving portfolio development to support the strategy, creating a list of patent needs, and producing budgets and allocations for managing the portfolio.
The commercialization techniques module is an example in the "leverage" zone. It covers how to promote IP to build brand and good will, leverage IP to generate new streams of income, increase income derived from existing licensing programs, create new business models around IP, pursue venture capital funding, assign rights and better leverage of patents for freedom of operation.
Visit the IP Industry Pages
Assets from IBM's intellectual property portfolio can help meet the shifting demands of agriculture today.
Communications firms must communicate with their customers and offer the services they want.
A complex patent landscape intensifies the need for freedom of action solutions
Industry shifts necessitate analytics, modeling, simulation and advanced computing
Financial Services & Banking
Sophisticated technologies fuel operational efficiency, manage risks and blunt cyberattacks
Help improve patient care by analyzing massive amounts of data and identifying solutions
Advanced technologies help manufacturers survive and thrive in today's global economy
Media and Entertainment
Assets help media and entertainment entities thrive in the digital age's shifting environment
Optimize upsell potential through customer insight, ROI analysis and risk profiling
Innovation on a massive scale speeds development, reduces costs and differentiates products