The CMO+CIO Leadership Exchange
As technology expands the way marketing is understood, led and practiced, opportunities are emerging for CMOs and CIOs to collaborate in new ways and transform their organizations to drive business growth.
The world is more instrumented, interconnected and intelligent, giving rise to new opportunity for businesses to use information technology and deepen the connection with customers, employees and citizens. As the power of technology grows, it is critically important for Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) to reconsider their partnership in shaping a new path for the enterprise.
IBM will host a first-of-its-kind discussion with marketing and technology leaders from leading brands to:
- Explore how a new era of computing is transforming the enterprise and its interactions with key stakeholders on an individual level
- Examine how enterprises are taking a systematic approach to create and deliver new business value at every touch
- Discover how leading enterprises are transforming to become more authentic in their brand and culture
We will meet in June in New York City and in October in Paris to explore these opportunities. Please join us.
Over the last eight years, IBM has conducted more than 15,000 conversations with C-level executives and published the findings in our C-suite studies, including multiple reports for the CEO and CIO. This work, combined with unmatched scientific and industry expertise and long-term engagement around the world, gives IBM unique understanding of the impact of technology and global change on the C-suite.
At the end of 2011 IBM took the next step, releasing the largest-ever study of CMOs. It reflected the views of more than 1,700 CMOs from 64 countries, who identified challenges similar to those facing CIOs – data, social media, the proliferation of channels and devices, and shifting customer demographics – as critical success factors for their organizations.
With this as a foundation, IBM believes there is a historic opportunity to bring together CMOs and CIOs to deepen collaboration, drive higher growth and achieve new levels of impact as leaders. We invite you to take a look at our research and explore new insights on the future of marketing and technology.