What is With
Watson program?

With Watson Badge

The With Watson program is a customer success program that offers clients, partners and developers an opportunity to verify their application and receive access to exclusive brand, marketing and technical resources to amplify and grow their business.

Interested in learning more? Read our FAQs.

Core benefits

Expert Business & Technical Help
Strengthen your app with the help of Watson technical specialists and assets.

Networking & Enablement
Learn from other organizations building with Watson.

Marketing & Branding
Grow your reach through co-marketing activities with IBM Watson.

Program overview

There are three levels of the With Watson program. Each level provides varying benefits based on the scale of Watson Services used.


With Watson growth
For organizations who have built a Watson application with Watson technology. 

With Watson premier
For organizations who have established applications and want tailored marketing, technical and networking benefits. 

With Watson strategic
For organizations committed to advancing AI in our world today, with the aim of meaningfully transforming an industry or profession. Strategic partnerships incorporate a joint investment with IBM Watson and are customized to the scope of the project.

Apply to join Program benefits

Resources to get started

How to talk about Watson

101 Guide to talking about Watson


Why build with IBM Watson?

3 differentiators of Watson as your choice of AI


How to apply.

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How to apply and become a With Watson verified application (01:11)

Ready to start building with Watson?