Centerbridge Partners acquires IBM's marketing platform and commerce software offerings to form a standalone next generation marketing and advertising technology company.
  Learn more


Delivering Powerful Solutions for the Changing Market

At IBM Watson Campaign Automation, we understand marketers’ needs and the challenges of reaching customers in the constantly changing world of marketing.  As a result, we offer digital marketing software that helps marketers transform the customer experience — increasing engagement and driving revenue.

Marketing Automation

Create personalized emails and capture, qualify and nurture leads


Make more informed decisions that drive better results.

Planning and Budgeting (Marketing Performance Management)

Optimize your marketing investments for maximum ROI

Weather FX

Infusing weather intelligence into your digital marketing

Mobile & Social Engagement

Smarter mobile and social engagement


Extend the power of IBM Watson Campaign Automation

Related Resources


Learn more about Watson Campaign Automation

IBM Business Partner Ecosystem

Become Part of a Powerful Network

Digital Marketing Agencies

Know More, Do More and Deliver More with IBM Watson Marketing

Find out which edition is right for you