Marketing solutions that transform your digital business
Centerbridge Partners acquires IBM's marketing platform and commerce software offerings to form a standalone next generation marketing and advertising technology company. →Learn more
Delivering Powerful Solutions for the Changing Market
At IBM Watson Campaign Automation, we understand marketers’ needs and the challenges of reaching customers in the constantly changing world of marketing. As a result, we offer digital marketing software that helps marketers transform the customer experience — increasing engagement and driving revenue.
Create personalized emails and capture, qualify and nurture leads