Single sign-on simplifies user authentication, improves the user experience and when properly implemented and improves security. It’s often used to manage authentication and secure access to company intranets or extranets, student portals, public cloud services and other environments.
In these settings, users need to move between different applications to get their work done. It’s also used increasingly in customer-facing websites and apps, such as banking and e-commerce sites to combine applications from third-party providers into seamless, uninterrupted user experiences.