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Vice President of Marketing, Mobile Enterprise, IBM

Alisa Maclin



Alisa Maclin is Vice President of Marketing for Mobile Enterprise at IBM.  She leads all aspects of worldwide marketing for IBM’s mobile solutions portfolio, including strategy, advertising, brand, digital, research, communications, product and partner marketing. 

Over her career with IBM, Ms. Maclin has held global marketing and sales leadership roles in IBM's Software, Global Business Services, and Sales and Distribution divisions, with a focus on emerging, high-growth business segments. 

Ms. Maclin lives in Irvine, California and holds a BA in Communications Studies from UCLA, and an MA in Communications Management from USC's Annenberg School for Communications. 

Alisa Maclin’s Series and Articles