Transformation is being transformed — from one-off initiatives to an urgent, purpose-driven imperative. Modern businesses must move faster, but also with more empathy and openness.

Using generative AI to accelerate product innovation

3 min read - Generative artificial intelligence (GenAI) can be a powerful tool for driving product innovation, if used in the right ways. We’ll discuss select high-impact product use cases that demonstrate the potential of AI to revolutionize the way we develop, market and deliver products to customers. Stacking strong data management, predictive analytics and GenAI is foundational to taking your product organization to the next level.   1. Addressing customer inquiries with an AI-driven chatbot  ChatGPT distinguished itself as the first publicly accessible GenAI-powered…

Integrating AI into Asset Performance Management: It’s all about the data

3 min read - Imagine a future where artificial intelligence (AI) seamlessly collaborates with existing supply chain solutions, redefining how organizations manage their assets. If you’re currently using traditional AI, advanced analytics, and intelligent automation, aren’t you already getting deep insights into asset performance? Undoubtedly. But what if you could optimize even further? That’s the transformative promise of generative AI, which is beginning to revolutionize business operations in game-changing ways. It may be the solution that finally breaks through dysfunctional silos of business units,…

Create a lasting customer retention strategy

6 min read - Customer retention must be a top priority for leaders of any company wanting to remain competitive. An effective customer retention strategy should support the company to maintain a healthy stable of loyal customers and bring in new customers. Generating repeat business is critical: McKinsey’s report on customer acquisition states (link resides outside of ibm.com) that companies need to acquire three new customers to make up the business value of losing one existing customer. Customer retention has become more difficult in…

The path to embedded sustainability

6 min read - Businesses seeking to accelerate sustainability initiatives must take an integrated approach that brings together all business and technology functions. Sustainability is no longer the responsibility of only the chief sustainability officer (CSO). It is not managed by a single department in a silo. Driving true sustainable impact, at scale, takes place when an enterprise is fully aligned to that transformation. To scale progress in combating climate change, this alignment and collaboration must happen across value chain partners, ecosystems, and industries.…

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