Transformation is being transformed — from one-off initiatives to an urgent, purpose-driven imperative. Modern businesses must move faster, but also with more empathy and openness.

The path to embedded sustainability

6 min read - Businesses seeking to accelerate sustainability initiatives must take an integrated approach that brings together all business and technology functions. Sustainability is no longer the responsibility of only the chief sustainability officer (CSO). It is not managed by a single department in a silo. Driving true sustainable impact, at scale, takes place when an enterprise is fully aligned to that transformation. To scale progress in combating climate change, this alignment and collaboration must happen across value chain partners, ecosystems, and industries.…

Ahead of the curve: How generative AI is revolutionizing the content supply chain

6 min read - The global adoption of generative AI is upon us, and it’s essential for marketing organizations to understand and play in this space to stay competitive. With content demands expected to grow in the next few years, organizations need to create more content at a faster pace to meet customer expectations and business needs. Knowing how to manifest these improvements is not always clear: Enter generative AI and the content supply chain. [button link="https://ibm.co/content-supply-chain"]Get the study: The Revolutionary Content Supply Chain[/button]…

How IBM helps clients accelerate app modernization and control costs

3 min read - A large US-based healthcare company engaged with IBM® to accelerate their cloud modernization with consistent and predictable outcomes. This collaboration enhanced their confidence to navigate app modernization across various applications and landing zones for both hybrid cloud and platform-native modernization. As a healthcare company, this client had an obligation to provide safe, reliable, time-sensitive, high-quality services to its customers. Ultimately, they needed best-in-class application modernization tooling to help  deliver on that obligation. When a client is not able to properly…

6 ecommerce trends to watch

7 min read - As the ecommerce market grows exponentially, six trends projected to heavily impact the global market are artificial intelligence (AI), augmented reality, live commerce, online-to-offline ecommerce, social commerce and voice assistants. Generative AI opens up greater opportunities for value-creating personalization, dynamic pricing, user-friendly chatbots, voice assistants, virtual assistants, and improved customer search. Social commerce, a form of ecommerce in which a social media platform serves as both a marketing channel and a shopping destination, is expected to grow by more than…

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